Malaysian Exhibitors Generate RM71.7 Mln Sales From Germany Trade Fair

KUALA LUMPUR, Oct 17 (Bernama) -- Malaysian exhibitors generated RM71.7 million in sales at the five-day ANUGA 2017 trade fair in Cologne, Germany, a 5.8 per cent increase from RM67.77 million in 2015. In a statement, the Malaysia External Trade Development Corporation (MATRADE) said among the products that recorded highest sales this year were confectionery, beverages, coconut and cocoa products, palm oil products, and instant noodles. “Exhibitors have also received enquiries from foreign buyers from the Netherlands, Turkey, China, the United Arab Emirates, Qatar and others who showed strong interest to source (the products) from Malaysia,” it said. The event, which took place from Oct 7-11, involved 34 Malaysian exporters, who under the Malaysia Pavilion, showcased their innovative and award winning products to 6,500 potential business partners from over 100 countries and to more than 160,000 trade visitors from 180 countries. MATRADE also coordinated more than 400 business meetings for Malaysian companies to meet up with importers, distributors and wholesalers from many parts of the world. -- BERNAMA