Meltwater Views Digital Disruption In Positive Light

SINGAPORE, Oct 25 (Bernama) -- Meltwater Group, a US-headquartered media intelligence company, views digital disruption in a positive light. "It leaves digital breadcrumbs for us to follow and analyse our target audience's behavior, habits and industry trends," said Managing Director, Client Success, Ross Candido, in a statement Tuesday. Digital disruption is defined as the change that occurs when new digital technologies affect the existing business and operational models of a company. Candido said media monitoring tools enabled real-time data analysis which helped the company cut through the noise and make accurate, intelligent conclusions quickly. Digital disruption is buzzing all over the world, including Malaysia, where companies and employees are wary about changes and the implications to them. "The rise of digital and social media technology has completely transformed the industry. The swift, open and interactive dialogue demands transparent real-time responses, to prevent further backlash," Candido said. Meltwater helps companies make better, more informed business decisions based on insights from the outside. More than 23,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With 50 offices located on six continents, Meltwater is dedicated to providing personal, global service built on local expertise. -- BERNAMA