Ringgit's Fluctuation Has No Impact On Online Spending Habits Of Malaysians

KUALA LUMPUR, Dec 3 (Bernama) -- Southeast Asia's top online shopping and selling platform, Lazada, sees the ringgit's fluctuation of late, as having had no impact on the spending habits of Malaysians. Lazada Malaysia's Chief Executive Officer Hans-Peter Ressel said the ongoing discounts and deals have kept customers continuously shopping, given the wide choice of offerings which currently reach over five million products and 22,000 brands. "When people shop with us, we are actually helping them save more money because we find the best and lowest prices to offer, without the hassle of travelling to a mall or being stuck in traffic," he added. He said this at a media briefing on current shopping trends and Lazada's ongoing annual Online Revolution Sales campaign which started from Nov 11-Dec 12. The campaign, in its third year, is offering flash sales, product category specials, exclusive partner promotions and more, with discounts of up to 95 per cent. "We worked with over 100 merchants, local and foreign on this campaign, asking them to give the lowest prices and hope to double sales from last year," said Ressel. On the online shopping trend, he said 81 per cent of customers reside outside Kuala Lumpur. He also said more people are moving in search of newer categories like home & living products, kids and babies, watches, sunglasses and jewellery from electronics. To date, the Lazada group has also seen a surge in its mobile application (app) downloads on Android and iOS in surpassing 20 million in the third quarter 2015 in Southeast Asia. --BERNAMA