Thailand's community products go e-commerce on Shopee platform

BANGKOK, March 13 (TNA) - The government, through the Ministry of Commerce, has worked together with Shopee (Thailand) Co., Ltd., a Singapore-based growing e-commerce firm in the region, to promote and sell high quality Thai community products on the Shopee online platform. Vuttikrai Leewiraphan, Director-General of the ministry's Department of Business Development, signed a memorandum of cooperation (MOC) with Terence Pang, Chief Operating Officer (COO) of Shopee Thailand, on the agreed move on Wednesday with the immediate effect, aimed to enhance the competitiveness of Thai e-commerce operators on the regional and the global markets in line with the government's Thailand 4.0 Policy. Vuttikrai told journalists that under the MOC, Shopee and his department (DBD) have agreed to co-work on selecting high quality Thai community products nationwide to be promoted and sold on the Shopee online platform. Besides, his department will assist the business operators of the selected Thai community products in developing their marketing and business management strategies. According to the senior official, there have been 473 items of selected Thai community products of five categories, including food and beverages, health and beauty, bags, toys and childcare, as well as books and stationery, on sale internationally on the Shopee platform so far. The senior official said, however, that he expected up to at least 3,000 items of selected Thai community products nationwide to be sold on the Shopee online platform by the end of this year, with their total sale value anticipated at about 100 million baht annually in the coming years. Meanwhile, the Shopee COO told reporters that Shopee is determined to support the development of the digital economic system by relevant Thai government agencies and business operators, especially those running small and medium-sized enterprises (SMEs), who play a vital role in strengthening Thailand's economic fundamentals. The Shopee COO announced that regional and even global consumers can now enjoy their shopping for selected high quality community products from across Thailand on the Shopee-DBD online platform, www.shopee.co.th/dbdonline,www.shopee.co.th/dbdonline, with discounts of up to 20 per cent to be specially offered to them during March 13-20, 2019. (TNA)