Bahrain's Education Minister receives book copy

Manama, Jan. 20 (BNA): Education Minister Dr. Majid bin Ali Al Nuaimi has received University of Bahrain (UoB)'s Associate Professor Layla Al Saqer who presented a copy of her book themed (Marketing Social Development in the Arabian Gulf). The publication aims to promote the use of modern technological tools in the media and communication fields, including digital marketing of social development. The book comprises case studies at the level of the Arabian Gulf and puts forward recommendations to apply strategic management methodology in order to achieve social development programmes in the communicational aspect. The minister praised the researcher’s efforts in the compilation of her book, wishing her further success.