USADA ASEAN, ASEAN Mall Collaborate to Penetrate Southeast Asian Market

PATTANI (Thailand), Oct 26 (Bernama) -- The ASEAN Trade and Dakwah Initiative (USADA ASEAN) will make the ASEAN Mall a platform to promote its products and services and penetrate a wider market in the region. ASEAN Mall, a ‘waqf’ supermarket located in Pattani, southern Thailand, is a subsidiary of UNITI Asia Business Group (UNITI Asia), while USADA ASEAN is a business entity consisting of six companies from the ASEAN region – Philippines, Cambodia, Indonesia, Vietnam, Brunei and Thailand. ASEAN Mall Director Mohd Jamal Amin said UNITI Asia and USADA ASEAN have signed a memorandum of understanding recently to realise the initiative. The cooperation allows companies under USADA ASEAN to market various products and services including in the fields of tourism, education and ‘waqf’ investment to penetrate the ASEAN market which now has a population of over 600 million people. Mohd Jamal said the supermarket is also a platform for companies under USADA ASEAN to explore business opportunities and cooperation to penetrate the market not only in ASEAN but also in China and Saudi Arabia. "With this collaboration, companies under USADA ASEAN can market their products at ASEAN Mall so that they can continue to be marketed in the ASEAN region. "In addition, tourism companies will start promotions to attract visitors and tourists in the region," he told Bernama. -- BERNAMA