Google Chooses Fastly Oblivious HTTP Relay to Improve Online Privacy

KUALA LUMPUR, March 17 (Bernama) -- Fastly Inc, the world’s fastest global edge cloud platform, has entered into an agreement with Google LLC to operate an Oblivious HTTP Relay (OHTTP Relay) as part of FLEDGE, the Privacy Sandbox initiative to improve privacy while continuing to support tailored advertising.

According to Fastly in a statement, the Privacy Sandbox is a set of proposals to reduce cross-site and cross-app tracking while helping to keep online content and services free for all across the web.

FLEDGE is a Privacy Sandbox proposal for remarketing and custom audience advertising use cases that is designed to choose relevant ads without allowing cross-site tracking.

Using Fastly’s OHTTP Relay, FLEDGE can privately count k-anonymous ads cohorts, making FLEDGE, and the infrastructure that supports it, more private.

“Fastly strives to make the internet a better, safer place for every user, and the selection of our OHTTP Relay for FLEDGE is a testament to our platform’s power and flexibility to do just that.

“We are thrilled to play an important role in Google’s ecosystem-driven approach to preserving privacy and improving performance across the web,” said Fastly Vice President of Product, Infrastructure and Network Services, Jana Iyengar.

Meanwhile, Google Senior Director of Product Management, Victor Wong said with Fastly, the company has achieved the best of both worlds, giving users robust privacy protections, while continuing to deliver high-quality and personalised experiences.

OHTTP Relay provides fast, reliable separation and isolation of data about who a person is while passing along non-identifying requests to the business server.

Fastly’s OHTTP Relay is part of Fastly’s growing line of privacy enablement services, which are available to any online service looking to offer the highest levels of user privacy.

-- BERNAMA