AFC Signs Media Rights Deal with TV Start in Russia and CIS Territories

Kuala Lumpur, March 17 (QNA) - The Asian Football Confederation (AFC) announced on Tuesday TV Start as their new media partner in Russia and the CIS territories including Ukraine, Latvia, Estonia, Lithuania, Belarus, Moldova, Armenia, Azerbaijan and Georgia to broadcast the AFCs major competitions from 2021 to 2024. The media partnership includes AFC national team and club competitions, including but not limited to the AFC Asian Qualifiers - Road to Qatar Final Round, the AFC Asian Cup China 2023, as well as the AFC Champions League and AFC Cup from the 2021 season. TV Start launched a 24/7 linear sports channel in parallel to their existing production businesses last year and is now adding the AFC competitions to their rapidly growing portfolio of sports properties including the Austrian Federal Football League, the Korean K-League, the German Federal Basketball League, handball and volleyball leagues, as well as several winter sports events. Over 60 percent of all pay TV consumers in Russia have access to TV Start and will soon enjoy top AFC football. (QNA)