NINER SPONSORS GENCO MONGOLIA BIKE CHALLENGE

Ulaanbaatar /MONTSAME/ Niner Bikes, US-based bike producer, is planning to sponsor the GENCO Mongolia Bike Challenge, a seven-day mountain bike stage race in Mongolia. Members of the Niner-equipped Backcountry.com race team will participate in the event, held Aug. 1-7, said bicycleretailer.com on Tuesday. "This event is exactly right for Niner — it combines mind blowing adventure, spectacular natural beauty and seven days of very tough racing," said Niner's global marketing manager, Carla Hukee. Niner will be the event's official bike sponsor. Backcountry.com riders Jason Sager and Evelyn Dong will race in the event; Sager was fourth in the event last year. Besides the riders, Niner is sending Ian Hylands as the official event photographer.