Malaysia’s Haloje Delivery To Launch In Singapore Following Indonesian Expansion
JAKARTA, July 16 (Bernama) -- Malaysia-based delivery platform Haloje Delivery is set to enter the Singapore market next month, following its recent expansion into Indonesia, said its founder and director Jalluddin Abu Hassan.
The platform is operated by Techzilla Global Solution Sdn Bhd.
He said the move is part of the company’s broader strategy to strengthen its footprint across Southeast Asia, with Singapore’s status as a logistics and digital hub making it a strategic choice for the next phase of growth.
“Singapore is a mature and competitive market, which makes it ideal for testing and refining our service offerings. We will tailor our services to local needs, focusing on efficiency, punctuality, and technology integration,” he told Bernama.
Jalluddin said Haloje Delivery also plans to target niche cross-border delivery services between Johor Bahru and Singapore, a segment it believes is underserved by larger platforms.
In a bid to strengthen its presence in Indonesia, its subsidiary PT Haloje Delivery Indonesia sealed a memorandum of understanding early this month with Persatuan Ummat Islam, an organisation with over 20 million members, to support digital economy development within local communities.
Having launched operations in late 2024 in Bekasi, West Java, about 20 kilometres east of central Jakarta, Haloje Delivery offers services including food delivery, courier services, medicine delivery, groceries, and mobile prepaid credit top-ups.
“Our approach in Indonesia is highly community-based, working closely with local organisations and entrepreneurs to ensure alignment with on-the-ground needs,” said Jalluddin.
Its expansion efforts are supported by the Malaysia Digital X-Port Grant Programme, under the Malaysia Digital Economy Corporation (MDEC), aimed at helping Malaysian tech companies scale globally.
Jalluddin revealed that while the operations in Malaysia have already reached profitability, it remains focused on reinvesting in technology, marketing, and talent to drive its regional expansion.
He said the company invested RM800,000 in Indonesia and RM200,000 in Singapore so far, while actively seeking additional funding from investors and strategic partners. “We’re seeking partners who can offer not just capital, but also strategic value to accelerate our growth across ASEAN,” he added.
Jalluddin said Haloje Delivery aims to become the leading community-based delivery platform in ASEAN by being efficient, affordable, inclusive, and socially impactful, adding that “Indonesia and Singapore are critical to that mission, combining high growth potential with advanced digital readiness.”
Established in 2018, Haloje Delivery has been downloaded over 1.6 million times, originally focusing on rural and suburban areas in Malaysia before expanding to urban markets.
The platform is now recognised with Malaysia Digital Status and is a key partner in MDEC’s eRezeki programme, a national initiative that aims to empower the lower-income segment by enabling them to earn additional income through digital work.
-- BERNAMA
