GEA Chairman Launches Global Video 'Try Not To React Challenge' for Riyadh Season 2025

   Riyadh, September 28, 2025, SPA -- Chairman of the Board of Directors of the General Entertainment Authority (GEA) Advisor Turki Alalshikh launched a new global video titled “Try Not To React Challenge” as part of the promotional campaign for Riyadh Season 2025.
   The video combined entertainment and challenge, featuring global content stars Speed and KSI in an unconventional competition that required them to resist reacting to surprising and exciting situations. The contest unfolded across several key Riyadh Season locations, including Boulevard World and the Joy Festival, with boxing elements adding a competitive edge and enhancing audience engagement.
   The video also revealed the launch of a new area dedicated to global content creator MrBeast, offering visitors innovative challenges and positioning it as one of the most prominent additions to the upcoming season.
   The challenge concluded with Speed winning the title after a spirited face-off with KSI. This scene reflected the diversity and innovation characterizing Riyadh Season's events and underscored the promise of even greater excitement, richer content, and a stronger global presence in the upcoming edition.
   -- SPA