MALAYSIA`S FOREST` SECRET TO SPREAD WINGS TO ASIAN MARKETS

By Santhia Thevi Panjanadan

KUALA LUMPUR, Jan 31 (Bernama) -- Forest'Secret, a herbal-based wellness and
beauty brand developed and managed by Malaysia's Forest'Secret Sdn Bhd, will
score a first when it spreads its wings to Middle East, China and Hong Kong this
year.

The company is optimistic its foray into the international market will be a
productive venture as it will introduce and heighten awareness of Malaysian
herbal-based products.

Forest’Secret Sdn Bhd, a wholly-owned subsidiary of Malaysia International
Franchise Sdn Bhd (MyFranchise), uses only local herbs in its range of products.

"As for China, we are looking at dividing the distribution to two regions. We
have identified a dealer in China so far and recently participated in a trade
show along with them in China.

"Talks are going on to determine single or multiple dealership. We are thinking
of using the same party for distribution in the Hong Kong market," said Chairman
of MyFranchise Ahmad Shalimin Ahmad Shafie to Bernama in an exclusive interview.

He said the company had interested parties from Middle East who have come
forward for negotiations.

"We are planning to tap the market in Jeddah and Abu Dhabi as we believe there
are openings for herbal-based products," he said.

He also said the company wants to dominate the local herbal industry by moving
towards increasing its product range to 500 items from 200 currently.

Forest'Secret offers four main product categories -- body and skincare,
aromatheraphy and spa, health food and drinks and cosmetics.
-- BERNAMA