MALAYSIA A PROMISING MECCA FOR CONTACT CENTRES IN ASIA PACIFIC

KUALA LUMPUR, Feb 2 (Bernama) -- Interactive Intelligence Inc. (ININ)
says Malaysia is on track to become the mecca of contact centres in the Asia
Pacific region with a current market size of RM94 million (US$27.64 million).

Last year, Malaysia's contact centre market contributed 13-15 per cent to
the Asia Pacific Actuation Centres (APAC) market, making it one of the leading
country contributor and important growth country of focus, ININ regional general
manager for Asia, Simon Lee said.

The country's call centre market is also expected to grow 20-30 per cent
this year compared with a 17 per cent growth last year, with contact centres'
total number of seats this year anticipated to reach 32,470.

"We firmly believe that Malaysia can be the hub of contact centres, as a
spillover of outsourcing from traditional markets like India and Philippines is
taking place.

"This has further strengthened the attractiveness of Malaysia as the
emerging hub for outsourcing," Lee said in a statement Tuesday.

He added that another advantage Malaysia had was its multilingual talents
serving apart from the English, Malay, Chinese and Tamil speaking communities,
the growing Korean and Japanese speaking communities in the country.

ININ is also projecting a 20-25 per cent revenue growth for Malaysia in
2010, which will stem from the evolution of contact centres, undergoing a shift
from voice centric to multimedia centric and the desire of companies and
business to turn their contact centres from a mere cost centre to be a profit
centre.
--BERNAMA