NEW MEDIA TO ENHANCE ASEAN-CHINA COOPERATION

From Ahmad Zukiman Zain

BEIJING, March 25 (Bernama) -- Media officials and editors from around the
region exchanged notes on new media with their Chinese host as they sought ways
to harness the technology at the fourth Asean-China Media Cooperation Seminar
here Wednesday.

Hosted by the People's Daily, the one-day seminar focused on the current
development of new websites, trends and applications of new media technology.

In his address, People's Daily President Zhang Yannong described the
relationship between traditional media and new media as "interwoven partners".

"Although new media has changed the pattern of information dissemination and
the situation of the media industry, the content is of the highest priority and
is still the nature of information transmission.

“In fact, traditional media remains the "content providers" for many news
websites, which is the advantage that we live by.

“New media should not be opponents to traditional media, but our partners to
create a win-win situation.

“New media will bring new vigour and vitality to traditional media, and it
will make us even more influential than ever before through multimedia and other
new technologies."

Vice Minister at the State Council Information Office Qian Xiaoqian said
China's Internet users had reached 384 million, with an Internet penetration
rate of around 29 per cent, exceeding the world average. China began to have
access to Internet in 1994.

He said that at the current pace of development, in the next two to three
years, the number of Chinese Internet users was expected to be more than 500
million in the next two to three years.

Among new Internet users in China, 75 per cent were in rural areas, which
indicated that China was rapidly bridging the digital divide urban and rural
areas.

-- BERNAMA




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