ID :
118233
Fri, 04/23/2010 - 08:24
Auther :

SANYO TO EXPAND BUSINESS IN ASIA PACIFIC

By Zakaria Abdul Wahab

SINGAPORE, April 22 (Bernama) -- Japanese firm Sanyo Electric Co Ltd is focusing on the growing potential Asia Pacific regional markets to expand its business in the next few years.

Sanyo's vice president Satoru Hotta said the company was set to increase its
product sales in the region by 120 per cent yearly from US$650 million last year
to US$750 million this year and hit the US$1 billion mark by 2012.

Speaking at a media briefing held in conjunction with Sanyo's first Asia
Pacific Products Conference at Resorts World Sentosa, Hotta said Sanyo's
research found that there were growing home appliances market and retail market
in the region.

He said in order to increase its market share in the competitive market in
the region, the company would be creating niche products specific to the needs
of the people in Asia Pacific.

Hotta gave an example how the company produced a US$200 refrigerator that
became a hit after it was being introduced to the Indonesian mass market in May
last year.

He said the next move was to promote in the region an affordable 24-inch LCD
flat television to current CRT (cathode ray tube) owners who eager to own the
big screen and slim television but could not afford the 32-inch or 42-inch LCD
television sets.

Hotta said Sanyo would utilise its superior technology and create products
focusing on designs that would set its products apart from the rest and produce
hot-seller models to become strong in the volume zone.

Moving forward, to become a global, leading provider of energy, environment
and lifestyle applications, Hotta said Sanyo would continue to undertake
full-fledged expansion of its energy solution business to bring about a dramatic
reduction of CO2 emissions and running cost to various facilities, such as
factories, schools, stores and homes in the Asia Pacific region.

He said with increasing concern on environmental issues, Sanyo would place
emphasis on the energy and environment business globally.

The target sales for Sanyo's solar business overseas is US$1 billion by the
end of 2012, of which, a business scale of US$100 million is targeted in Asia,
India, the Middle East, and Oceania.

As part of its initiative to realise a clean energy society, Sanyo will also
expand its solar business in Singapore and the Asia Pacific region.

In January this year, Singapore's largest (500kWp) photovoltaic system using
Sanyo's proprietary HIT (heterojunction with intrinsic thin layer) solar modules
was completed and installed within Universal Studios.

To mark the occasion today, Sanyo introduced its first electric hybrid
bicycle, "Eneloop Bike", with an electric motor to assist riding, that could be
the next generation bicycle.
-- BERNAMA

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