SURVEY: HYBRID ELECTRIC CARS LIKELY TO ATTRACT 50 MLN POTENTIAL BUYERS

KUALA LUMPUR, June 25 (Bernama) -- The plug-in hybrid electric vehicles
(PHEVs) are likely to attract about 50 million drivers globally, said a survey
by Ernst & Young's Global Automotive Centre.

In a statement here Friday, Ernst & Young said over 25 per cent of the
drivers surveyed across the US, Europe, China and Japan said they would likely
consider buying PHEVs as soon as they were available on the market.

The survey said nearly seven per cent of the respondents indicated they
would definitely consider buying a PHEV, it said.

"Applying each market's percentage of those who said they would definitely
buy to the number of registered drivers in each region results in a potential
early adopter group of approximately 50 million drivers globally, over half of
which are in China," it said.

Ernst & Young Global Automotive Leader, Mike Hanley, said the survey showed
that PHEVs and electric vehicles had the opportunity to make a significant
entrance into the global automotive market over the next few years.

"Even if only a small portion of the survey respondents who said they would
definitely consider one of these vehicles are serious, there will still be more
than enough demand to sell out the estimated 2010 and 2011 production runs of
the major and new vehicles manufacturers," he said.
-- BERNAMA


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