ID :
131450
Mon, 07/05/2010 - 15:38
Auther :

DAMAI HERBS TO MARKET HERBAL DRINKS IN DUBAI




MELAKA (Malaysia), July 5 (Bernama) -- The efforts of five friends in
establishing Damai Herbs Global Industries (Damai Herbs) three months ago, has
started to yield results with the herbal energy drink "Maxin" and herbal tonic
"Royal Zabran", produced by the company all set to be marketed in Dubai by
year-end.
Damai Herbs Chief Executive Officer, Zainal Shahrin Md Zin, said the
products would be marketed by Malaysia Trading House in Dubai.

This, he added, is the result of cooperation between Damai Herbs and the
Bumiputera Manufacturers and Services Industry Association Malaysia.

"For a start, we will send more than 200,000 tins of Maxin before year-end
and are discussing the quantity of herbal tonic drinks," he told Bernama here
Monday.

Zainal Shahrin said to fulfill the request, Damai Herbs has switched the
packaging format of Maxin drinks from bottles to cans, specifically for the
export market.

He said the company has targeted to control 10 per cent of the energy drinks
market and five per cent for herbal tonic drinks in the country annualy.

He also said at present, Damai Herbs is able to sell more than 10,000
bottles of Maxin and 1,000 herbal tonic Royal Zabran monthly.

The company has agents to market its products throughout the country as well
as small retailers such as petrol stations and pharmacies.

Currently, the company has no plans to market the product at supermarkets,
due to the fear of not being able to meet demand.

Zainal Shahrin said he started Damai Herbs with a starting capital of
RM100,000 (US$31,250) together with four friends, Hamdan Mahat (Managing
Director), Habibah Selamat (Administrative and Finance Director), Alias Mahat
(Sales and Marketing Director) and Jalaludin Said ( Director).

He disclosed that at present, Damai Herbs has a production factory at the
Melaka Halal Hub Indutrial Area in Serkam, with seven workers and capable of
producing 10,000 units of products weekly.

He said Maxin and Royal Zabran used extracts from various types of herbs.

Zainal Shahrin said the Damai Herbs' herbal drink is capable of providing
relief for various diseases, including diabetes and high blood pressure.
-- BERNAMA


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