ID :
133081
Fri, 07/16/2010 - 07:31
Auther :
Shortlink :
https://oananews.org//node/133081
The shortlink copeid
INNOVATION-TECHNOLOGY COMBINATION MAKES JAPANESE BRANDS SUCCESSFUL
KUALA LUMPUR, July 15 (Bernama) -- The right combination of innovation and
application of technology enables Japanese brands to continue establishing their
global footprints, according to Japanese Ambassador to Malaysia, Masahiko Horie.
Other elements included producing products and services at high quality and
at the most efficient cost and low defective rate, Horie said in his keynote
address, "Global Mind Sharing -- The Japanese Experience", at the Tun
Mahathir-The BrandLaureate Lecture Series 2010.
"Enterprise founders of Honda and Toyota have fantastic business philosophy.
They believed that companies must work for the people through technological
breakthrough but not for the profit," he said.
Horie said the Japanese attitude of "restore, catch-up and supercede" after
the Second World War had set the trend that revolutionised industry.
He said Japan's largely homogeneous society with sizable market of 120
million also helped in brand-supporting environment but was no longer a
significant factor due to the globalisation.
"Japan is facing a similar situation like other Asian countries as consumers
are getting access to foreign products like those from the West," he said.
As a consequence, Horie said Japanese companies were constantly evolving in
the age of globalisation of world market based on their beliefs and unique
cultural values adopted from Greece, Persia, India, China and Korea.
"It is of utmost importance for the Japanese business community to conduct
different locality market research," he said, adding that an entrepreneur's
perspective was always on "future oriented vision of the world".
Horie also said that Japan's excellent infrastructure in the field of
education was one of the main sources that contributed to Japan's strong country
brand.
To keep the society and companies updated in a changing world, Japanese have
started learn English, the global language of business, in order to
"internationalise" the homogeneous nation and to ensure businesses succeed
overseas, he said.
In the latest ranking of Top 100 Global Brands 2009, Japan is the only Asian
country that has five of its brands ranked in the top 40. They are Toyota ranked
eighth, Honda (18th), Sony (25th), Canon (33rd), and Nintendo (39th).
The lecture series has been created to support the objectives of the Asia
Pacific Brands Foundations to educate, inform and to assist in the country's
knowledge capacity building.
-- BERNAMA
application of technology enables Japanese brands to continue establishing their
global footprints, according to Japanese Ambassador to Malaysia, Masahiko Horie.
Other elements included producing products and services at high quality and
at the most efficient cost and low defective rate, Horie said in his keynote
address, "Global Mind Sharing -- The Japanese Experience", at the Tun
Mahathir-The BrandLaureate Lecture Series 2010.
"Enterprise founders of Honda and Toyota have fantastic business philosophy.
They believed that companies must work for the people through technological
breakthrough but not for the profit," he said.
Horie said the Japanese attitude of "restore, catch-up and supercede" after
the Second World War had set the trend that revolutionised industry.
He said Japan's largely homogeneous society with sizable market of 120
million also helped in brand-supporting environment but was no longer a
significant factor due to the globalisation.
"Japan is facing a similar situation like other Asian countries as consumers
are getting access to foreign products like those from the West," he said.
As a consequence, Horie said Japanese companies were constantly evolving in
the age of globalisation of world market based on their beliefs and unique
cultural values adopted from Greece, Persia, India, China and Korea.
"It is of utmost importance for the Japanese business community to conduct
different locality market research," he said, adding that an entrepreneur's
perspective was always on "future oriented vision of the world".
Horie also said that Japan's excellent infrastructure in the field of
education was one of the main sources that contributed to Japan's strong country
brand.
To keep the society and companies updated in a changing world, Japanese have
started learn English, the global language of business, in order to
"internationalise" the homogeneous nation and to ensure businesses succeed
overseas, he said.
In the latest ranking of Top 100 Global Brands 2009, Japan is the only Asian
country that has five of its brands ranked in the top 40. They are Toyota ranked
eighth, Honda (18th), Sony (25th), Canon (33rd), and Nintendo (39th).
The lecture series has been created to support the objectives of the Asia
Pacific Brands Foundations to educate, inform and to assist in the country's
knowledge capacity building.
-- BERNAMA
