ID :
133707
Tue, 07/20/2010 - 12:14
Auther :
Shortlink :
https://oananews.org//node/133707
The shortlink copeid
MALAYSIAN GOVT LOOKING TO REVIEW SMR SPECIFICATION SCHEME
KUALA LUMPUR, July 20 (Bernama) -- The Malaysian government is looking to review the Standard Malaysian Rubber (SMR) Specification Scheme to ensure the SMR stays relevant to current demands and is competitive, Plantation Industries and Commodities Minister Bernard Dompok said here Tuesday.
He also highlighted that over the last four decades, the SMR Specification
Scheme had transformed the country's natural rubber industry into a modern and
technology-based sector, which produces technically specified rubber (TSR).
However, he said the scenario had changed over the years and the country is
now the third largest natural rubber producer while becoming less competitive
as a producer in view of higher production costs.
"It is appropriate time for us to review our marketing strategy and seek to
explore other ways of extracting value out of the goodwill and branding attached
to the SMR that we produce.
"One particular aspect, may be for us, to review the SMR Specification
Scheme," he said at the Seminar on Standard Malaysian Rubber-New Dimensions here
Tuesday.
The SMR Specification Scheme was first launched in 1965. Since then, the
scheme has undergone several revisions to accommodate technological
advancements, changes to supplying materials and to satisfy consumer
requirements.
The last revision was made in 1991.
-- BERNAMA
He also highlighted that over the last four decades, the SMR Specification
Scheme had transformed the country's natural rubber industry into a modern and
technology-based sector, which produces technically specified rubber (TSR).
However, he said the scenario had changed over the years and the country is
now the third largest natural rubber producer while becoming less competitive
as a producer in view of higher production costs.
"It is appropriate time for us to review our marketing strategy and seek to
explore other ways of extracting value out of the goodwill and branding attached
to the SMR that we produce.
"One particular aspect, may be for us, to review the SMR Specification
Scheme," he said at the Seminar on Standard Malaysian Rubber-New Dimensions here
Tuesday.
The SMR Specification Scheme was first launched in 1965. Since then, the
scheme has undergone several revisions to accommodate technological
advancements, changes to supplying materials and to satisfy consumer
requirements.
The last revision was made in 1991.
-- BERNAMA
