M'SIAN FRANCHISE MARKET SHELTERED FROM RECESSION, SAYS MFA

KUALA LUMPUR, July 29 (Bernama) -- Malaysia's franchise market is relatively
sheltered from the global recession as the industry maintains 15 per cent annual
growth when much of the global economy is stagnated, an industry player said.

"Like what we can see, franchise business is strong and is still seeing
growth despite the economic slowdown.

"This proved that the industry is very suitable and an apt module,
especially for new entrepreneurs intending to venture into business," said
Malaysian Franchise Association vice-chairman Abd Malik Abdullah.

"Many big companies, including leading banks, went bust during this economic
slowdown but not franchise industry operators.

"Also, this industry has less risk, as the majority of the franchisors have
their own system on how to manage their outlets.

"Furthermore, most of the franchisors are well recognised and are
successful not only locally but also internationally," he said.

There are 449 franchisors registered under the Domestic Trade, Cooperatives
and Consumerism Ministry, of which 26 local franchise businesses have spread
their wings to 49 countries, he said.

They are Marrybrown, D'Tandoor and Secret Recipe and many more are expected
to penetrate the international market, added Abd Malik, who is the founder and
managing director of DTFI Sdn Bhd, the operator of D’Tandoor Food Industries.

Todate, there are 11 D'Tandoor outlets, seven are owned by franchisees
including in Australia and New Zealand.

-- BERNAMA




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