M'SIAN FOOD MANUFACTURERS MAKE INROADS INTO LATIN AMERICA

KUALA LUMPUR, Aug 3 (Bernama) -- Malaysian food manufacturers participating in a
processed food marketing mission to Brazil and Chile have secured immediate
sales valued at RM3.58 million with a further RM19.2 million in potential sales
being identified.(US$1=RM3.19)

The mission, held from July 21 to 29, was organised and led by Malaysia External
Trade Development Corporation (Matrade).

Among the products promoted by Malaysian companies in the mission included
confectionery, energy and health drinks, frozen foods, palm oil-based food
ingredients, sauces and snacks.

Palm oil-based food ingredients and cocoa products were the two major products
sourced by the Latin American importers, where immediate sales were generated by
mission members.

In a statement Tuesday, Matrade Chief Executive Officer Noharuddin Nordin said
there was growing demand for Asian food and food ingredients in Latin America.

He said many major supermarkets offer special areas for display and
promotions, and Malaysian exporters should take advantage of the opportunities
available in this growing niche market.

"There is also good potential for Malaysia to increase its exports of cocoa
products and palm oil-based food ingredients to Brazil.

"Distance and language differences should not hinder Malaysian companies from
exporting to Latin America, particularly for products where Malaysia is a
globally competitive supplier," he said.

The trade mission is in line with Matrade's objective of opening up new
non-traditional markets for Malaysian exports.

Matrade’s trade bureaus in Sao Paulo and Santiago arranged a total of 129
one-on-one business meetings between representatives of the participating
Malaysian companies and local Brazilian and Chilean business visitors during the
mission.

Most of the participating Malaysian companies were promoting their products for
the first time in the Latin American market.

During the business meetings, Malaysian exporters had the opportunity to promote
their products to leading food importers as well as major supermarkets and
retail chains, such as Velarde Hnos SA and Cencosud SA in Chile and Walmartand
Makro in Brazil.
-- BERNAMA




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