PUBLIC RELATIONS AND MEDIA PROFESSIONALS STRIVE TO PROVE VALUE

KUALA LUMPUR, Aug 6 (Bernama) -- The greatest challenge for public relation and
media professionals, across Malaysia and Singapore, is to maintain and improve
circulation or audience level, according to a media survey.

The Media Influencers Survey (MIS), conducted by Asia Media Monitors Sdn Bhd,
also said respondents were also concerned over limited budgets and the return on
investments for their communication campaigns.

The survey was conducted in June in collaboration with the Public Relations
Consultants' Association of Malaysia.

A total of 378 responses with 309 public relations professionals and 69 from
media were obtained from the survey.

General Manager, South East Asia of Asia Media Monitors, Leon Hudson said the
survey aimed to evaluate the experience of media professionals with an
organisation, their opinions about products and services as well as perception
of a company's communication strategy.

"These insights can be used to further enhance existing relations between public
relations professionals and the media which will benefit both parties and the
wider public," he said.
-- BERNAMA