Airtel wins Team India home series sponsorship rights

Mumbai, Aug 20 (PTI) Telecom giant Bharti Airtel Friday
won the Indian cricket team's home series sponsorship rights
for a period of three years.

Airtel won the sponsorship rights for all the three
formats of the game for a period starting from September 1
this year to March 31, 2013 for a staggering Rs 3.33 crore
per game.
The deal was finalised after a meeting of the Cricket
Board's (BCCI) marketing committee here Friday.
"Bharti Airtel has won the Series Sponsorship Rights for
the period of 2010-2013 with a bid amount of 3.33 crore per
Test/ODI/T20 International," BCCI secretary N Srinivasan said
in a statement.
Airtel won the rights from sports management firm World
Sports Group (WSG), which was not permitted to submit bids
this time.
According to the deal, Airtel will also get to advertise
its brands on prime spots at the grounds and even the stumps
will carry the company's brand name.
About 10 corporate houses, including major telecom brands
like Idea and Aircel, and firms like Future Group, Hero Honda
and Micromax, were in the running for the sponsorship rights.
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