TOURISM MALAYSIA DEVELOPS UNIQUE PRODUCTS TO WOO KIWIS

AUCKLAND, Aug 20 (Bernama) -- Tourism Malaysia has developed a number of
unique offerings to entice Kiwis to visit Malaysia.

Presenting Malaysia's Tourism Transformation Plan 2020 at a "Malaysia Truly
Asia" event, here Thursday night, Tourism Minister Dr Ng Yen Yen said, as
in New Zealand, tourism was critical to Malaysia's economic development.

To attract Kiwi tourists, Malaysia had begun to focus on improving tourism
products and creating focused tourism "clusters" that leveraged on existing and
new iconic products, said Dr Ng, who is on a seven-day visit to New Zealand and
Australia to promote tourism.

"Initiatives include a greater focus on ecotourism, major cultural events
and activities for young urban professionals. Family-friendly destinations,
wellness activities, value for money and a safe, clean environment are some the
key drivers of this market," Dr Ng said.

To promote Malaysia as a biodiversity hotspot, Tourism Malaysia is putting
attention on its flora and fauna and soft adventure options such as
jungle-trekking, rafting, bird watching and visits to World Heritage Sites such
as the Kinabalu Park in Sabah.

Dr Ng said major cultural events would include a three-month food event from
October to December under the Fabulous Food 1Malaysia and the inaugural
1Malaysia Contemporary Art Tourism Festival which was launched last month.

"The festival is aimed at attracting high-yield tourists to Malaysia and
establishing it as a hub for contemporary art in the region," Dr Ng told about
150 travel trade representatives at the event.

"The Malaysian Government has also initiated a 1Malaysia Green, 1Malaysia
Clean campaign to educate and increase awareness among tour operators and the
public on the importance of keeping tourists spots pristine, both to attract
visitors and enhance their sustainability," she said.
-- BERNAMA


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