ETIHAD PICKS KATRINA KAIF AS BRAND AMBASSADOR

By Muin Abdul Majid

DUBAI, Aug 25 (Bernama) -- Etihad Airways has turned to Bollywood to further enhance its brand name globally and among Indian communities worldwide.

The national airline of the United Arab Emirates (UAE) has roped in India's
actress Katrina Kaif as the airline's new brand ambassador.

"Etihad Airways and Katrina Kaif will work on a series of initiatives to
promote the airline across India and around the world, including addressing
Indian communities in Etihad's key markets such as the UAE, United States and
the United Kingdom," the carrier announced to the media.

Etihad recently filmed an internet video with Katrina Kaif dancing in the
airline's First Class lounge in Abu Dhabi.

The video, which has been distributed online via various social networking
sites, will be used to promote the partnership between Etihad and the actress
throughout the campaign.

"Our partnership with Katrina Kaif will help build Etihad's brand name
globally and further introduce our world-class products and services across
India and to Indian communities around the world," said Peter Baumgartner,
Etihad's chief commercial officer.
-- BERNAMA