M'SIAN FASHION ON SHOW IN MELBOURNE

By Neville D'Cruz

MELBOURNE, Sept 1 (Bernama) -- Two of Malaysia's labels and designers --
Full House and Wati Brady -- will make their debut at the Melbourne Fashion
Festival on Saturday.

The multicultural and diverse fashion range will also feature New Zealand
designer BangsBoutique, Chinese designer Sleep Couture and designer Lolaraine
who will feature fashion collections from South Korea, the US, Japan and Hong
Kong.

Full House fashion label was established in 2008 when it started out as a
concept store, restaurant and café. There are now five boutique stores in
the Klang Valley.

Full House produces opulent and carefully designed pieces that bring out the
feminine figure. The designs featured are frilly, young and fun looking with a
classical twist widely seen and worn by women aged 16 to 35.

The label is also made and sold in South Korea and many of the designs
portray the lifestyle image of Asian celebrities.

Full House fashion director Chloe Kuan told Bernama a Full House dress
enabled its wearer to enjoy a unique creation as well as to project an image
similar to that of a celebrity.

It is also about being noticed and respected as a chic or stylish
individual, Chloe said.

Headlining the formal runway show will be Wati Brady, a Malaysia-born
designer now living in Mornington Peninsular, about 40km from here.

Wati, who brings in a modern and modest touch of fashion, said her label was
founded on the idea that modesty, style and high quality go well together.

"Our clothing line consists of simple, classic and traditional designs using
modern fabrics with hand-made embroidery/crystal beads and finishing techniques
tailored to your specifications," she said.

"Whatever your lifestyle, you will find my designs, high in quality and a
fashion direction that will easily take you from home, to the office and
elsewhere in style," said Wati.

Wati Brady Fashion was founded in 2009 and will have a boutique in Melbourne
and Malaysia by 2011.

Completing the line-up is Singapore-born designer and boutique manager Lola
Raine with her label "Lolaraine", showcasing a wide spectrum of cocktail and
classy dresses, New Zealand-born designer Drew Sinclair of Bangsboutique with
his newly crafted denim casual wear and Loraine Lau of Sleep Couture featuring
warm and comfy sleepwear specific for Melbourne's famous "four seasons in a day
weather".

Malaysian Albert Lim is the creator and events director of Alive Group,
one of the organisers of the fashion festival.
-- BERNAMA


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