MATRADE TO LEAD MISSION TO INTERNATIONALISE LOCAL FASHION BRANDS AT PARIS SHOW

KUALA LUMPUR, Sept 3 (Bernama) -- Malaysia External Trade Development
Corporation (Matrade) will be leading a delegation of eight Malaysian designers
to Who's Next 2010, a leading annual fashion trade show in Paris.

The show will be from Friday till Tuesday.

"Our participation at Who's Next 2010 is a continuous effort to
internationalise Malaysian designs and fashion brands in the global market," said
Chief Executive Officer Noharuddin Nordin in a statement Friday.

This will be the third time that Matrade has organised the participation of
Malaysian fashion designers in the event to promote local fashion brands and
create awareness of Malaysia's capability in designing diverse range of fashion
apparels among the international fashion community.

The event will be organised in collaboration with the Malaysia Handicraft
Development Corporation and Tourism Malaysia.

The designers' brands will showcase the best of Malaysia's creative
collections, namely Calvin Thoo, Khoon Hooi, Intoxi-Kate, Innai, Sofira, Ikarrtini,
Meesha Sukira and Rizman Ruzaini.

"Malaysian designers will be able to offer buyers an end-to-end product
comprising creative designs, concepts and manufacturing capabilities.

"This is a good opportunity for Malaysian fashion designers to find new markets
and network with potential foreign buyers and importers from all over the
world," said Noharuddin.

Matrade said participation at last year's event resulted in Malaysian designers
concluding sales almost RM1 million (US$320,307) and receiving serious enquiries
for future potential sales.

Moreover, Malaysian fashion designers have been able to brand themselves during
the event and reinforce their position and reputation among international
buyers.

"Strong brands can create identity and differentiate Malaysia's products and
services to further penetrate the competitive global market. A brand name's
reputation is not only about quality," added Noharuddin.
-- BERNAMA



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