ID :
147858
Fri, 10/29/2010 - 03:00
Auther :
Shortlink :
https://oananews.org//node/147858
The shortlink copeid
FOCUSING ON GOOD CUSTOMERS A STRATEGIC MOVE, SAYS DABBAWALA CHAIRMAN
PETALING JAYA (Selangor, Malaysia), Oct 28 (Bernama) -- Focusing on good
customers is a strategic move for organisations to remain profitable and
efficient, according to Mumbai-based Dabbawala Foundation chairman Manish
Tripathi.
"Even if the bad customers are also adding revenue to organisations, they
are creating a lot of problems. If you are serving bad customers, you are
depriving the good customers," he said at the "Inspiring Innovators Talk" event
organised by Post Malaysia here Thursday.
Tripathi said a bad customer will affect an organisation's existing
profitability and operations.
"Focus on good customers and abandon the bad customers as it will benefit
the organisation in a long run," he said.
On the dabbawala concept, Tripathi claimed that it is the world's most
innovative and efficient distribution system.
A dabbawala is a person who collect tiffin carriers from the homes, hotels
or mess and deliver them to the offices of its customers.
The collection of tiffin carriers is done between 9.30am and 10.30am and
delivered to the right location by 12 noon, he said, adding that the tiffin
carriers are later collected and delivered to the homes, hotels or mess.
"We have 5,000 members who deliver home-made lunch in tiffin carriers and
send over 200,000 lunch boxes every day from homes to offices and back,"
Tripathi said.
He said each dabbawala is given incentive to expand the clientele base for
the service and customers can now also register via the mydabbawala.com website.
Though the system exists in other parts of India, the system has proven to
be very successful in Mumbai, Tripathi said.
The reason for using dabbawala services is because home-made food are
cheaper, healthier and specially prepared by housewives, he said.
-- BERNAMA
customers is a strategic move for organisations to remain profitable and
efficient, according to Mumbai-based Dabbawala Foundation chairman Manish
Tripathi.
"Even if the bad customers are also adding revenue to organisations, they
are creating a lot of problems. If you are serving bad customers, you are
depriving the good customers," he said at the "Inspiring Innovators Talk" event
organised by Post Malaysia here Thursday.
Tripathi said a bad customer will affect an organisation's existing
profitability and operations.
"Focus on good customers and abandon the bad customers as it will benefit
the organisation in a long run," he said.
On the dabbawala concept, Tripathi claimed that it is the world's most
innovative and efficient distribution system.
A dabbawala is a person who collect tiffin carriers from the homes, hotels
or mess and deliver them to the offices of its customers.
The collection of tiffin carriers is done between 9.30am and 10.30am and
delivered to the right location by 12 noon, he said, adding that the tiffin
carriers are later collected and delivered to the homes, hotels or mess.
"We have 5,000 members who deliver home-made lunch in tiffin carriers and
send over 200,000 lunch boxes every day from homes to offices and back,"
Tripathi said.
He said each dabbawala is given incentive to expand the clientele base for
the service and customers can now also register via the mydabbawala.com website.
Though the system exists in other parts of India, the system has proven to
be very successful in Mumbai, Tripathi said.
The reason for using dabbawala services is because home-made food are
cheaper, healthier and specially prepared by housewives, he said.
-- BERNAMA
