USE OF FACEBOOK, YOUTUBE AMONG MALAYSIA'S MEDIA PRACTITIONERS STILL LOW

PETALING JAYA (Malaysia), Nov 12 (Bernama) -- The use of Facebook and
YouTube among local media practitioners in discharging their profesional duties
is still low despite the fact that the social networking websites are becoming
more and more popular among the general public.

According to a survey conducted by a public relations company, Intelecasia,
and MARA University of Technology, blogs were the most popular choice among
media practitioners in search of alternative views concerning a certain issue.

Intelecasia chief executive officer Manminder Kaur Dhillon said the use of
blogs was prominently visible when 68 per cent of 442 journalists and editors
from 27 media organisations interviewed said they read more than three times or
quite frequently news posted in blogs.

"While the use of social networking sites like YouTube and Facebook are on
the rise, the application of the two websites among professional media
practitioners (editor and journalistS) in Malaysia is still low.

"Only 37.8 per cent of the 442 respondents in the survey said they use
Facebook for professional purposes, while 50.4 per cent of the respondents said
they do not use YouTube on regular basis," she said when presenting the results
of her survey on Media Relations Practices 2010, here Friday.

Manminder Kaur said the situation here was different from the West where
media practitioners make full use of not only blogs, but all social
networking websites in search of alternative views and opinions on certain
issues.

She said the survey, which was conducted over five months beginning April,
also found that half of the respondents had never used Twitter for their
assignments, whether in finding news sources or receiving media invites.

The survey is conducted with the aim of identifying the preferred mode of
communications among media practitioners and determining how far would they
use social networking websites and alternative media in discharging their
professional duties.

-- BERNAMA



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