ID :
154157
Tue, 12/21/2010 - 04:06
Auther :

SPORT-T20 2LST

"The Podars are happy to be associated with this venture
and we are committed investors to build value in the long
term," he added.
NZC Chief Executive Justin Vaughan said he saw the
initiative as a means to increase its coffers.
"With a population of four million, New Zealand is a
limited market place. We have historically 'punched above our
weight' through leadership and innovation. Cricket Holdings
America LLC is a significant step in diversifying our
long-term revenue base," he said.
As part of the partnership, NZC will contribute a range
of management, development and coaching resources," Vaughan
added.
USACA president Gladstone Dainty felt the deal would
enable the nation's cricket body to develop the game from the
grassroots to the higher level by paving the way for private
American investment into it.
"This agreement provides USACA with the ability to grow
the game from 'grassroots' to the elite level. It has opened
doors for private investment into cricket in America, one of
the more exciting new market opportunities for the ICC," he
said.
"Importantly, it will provide a sustainable revenue
stream for the development of the game and secondly, we shall
be supported by the knowledge and expertise that comes from a
full member country like New Zealand.
"It is also worth noting that the US broadcast market has
huge potential. It has historically been the second highest
rights payer behind India. By growing cricket in our country
we are not only benefiting Cricket Holdings America LLC but
all ICC member nations," he added. PTI

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