Indian animation wakes up to 3D technology

New Delhi, Feb 3 (PTI) '3D' is the new buzzword in the
world of animation and the Indian industry is fast emerging
the favourite of filmmakers looking for the midas touch.
Oscar shortlisted Hollywood film 'Alpha and Omega',
which was animated by the Mumbai based Crest Animation
Studios, is one of the best examples of the trend.
The film is the first international 3D animation film,
produced in India and it's success is a good sign for things
to come, says Crest CEO A K Madhavan.
"With 'Alpha and Omega' a Indian animation house
released a global movie in 2600 theatres in the US and grossed
250 crores in box office collection. It is a sign of the good
things to come," Madhavan told PTI.
James Cameron, the Hollywood filmmaker who helmed
blockbusters like 'Titanic' and 'Avatar' also seconds India's
chances.
"3D is the new frontier and the easy availability of
technically competent, low-cost talent in India is attracting
studios from around the globe," Cameron had said while
addressing a TED meet in Pune.
'Alpha and Omega' directed by Anthony Bell and Ben
Gluck tells the story of two young wolves at opposite ends of
their pack's social order who are thrown together into a
foreign land and need each other to return home, but love
complicates things for them.
Hollywood stars like Justin Long and Hayden Panettiere
have lent their voice for the lead characters in the film.
So far Indian animation industry has seen only
mythological ventures and it is yet to mature in the global
arena. But the desire to cater to the international standards
have started.
"Creative sensibility for the global market and cost
of production needs to be taken care of. With these India can
touch new heights," added Madhavan.
Crest Animation Studios is now working on its forthcoming project the 'Norm of the North' which tells the
story of a polar bear from the North Pole coming into the New
York city and its consequent comic happenings.
'Alpha and Omega' releases in India on February 4. PTI