ID :
165746
Fri, 03/04/2011 - 08:06
Auther :
Shortlink :
https://oananews.org//node/165746
The shortlink copeid
MALAYSIAN COMPANIES COURT INTERNATIONAL BUYERS AT HANNOVER FAIR
BY Manik Mehta
HANNOVER (Germany), March 4 (Bernama) -- Nine Malaysian companies are courting international buyers at the five-day CeBIT trade fair in Hannover, the world's biggest and most prestigious show for the IT industry.
All nine companies are participating under the umbrella of the
Malaysian External Trade Development Corporation (MATRADE), which has also set up its own booth to provide support to them.
Rashid Mat, general manager, business, corporate communications and
planning of Cyberview Sdn Bhd, said the government-owned company,
which is charged with developing Cyberjaya, recruits small and medium-sized companies for the CeBIt show.
"We bring SMEs to CeBIT to give them exposure to international fairs. We have two SMEs here from Cyberjaya," Rashid told Bernama in an interview.
He also said, one SME received a "serious enquiry" from a buyer and could result in business worth about RM 100,000 for digital products and services.
In the midst of the interview, a steady stream of visitors from several countries poured into the Cyberview stand. The visitors were from Bulgaria, Egypt and Poland among others.
Wendy Tang, Assistant Vice President of Select, a Cyberjaya-based SME, said the company was displaying IP TVs used in hotels and hospitals.
She was bullish about Select's participation at the fair. Turmoils in the Middle East, where the company has business dealings, has not posed a problem.
Comsolutions Sdn Bhd of Kuala Lumpur, which was showcasing phone
recorders, is a small company which according to company director Hazel Sia, caters to a highly-specialised niche market.
"We don't sell in bulk but only in small quantities, mainly, in the
domestic Malaysian market. However, we are looking for a suitable German partner company, to expand our business and are finding the right contacts at the CeBIT show," she highlighted.
She added that there had been business meetings but the "real response" would be seen when the company followed up with specific quotations and other details.
"We have received enquiries from Bulgaria, Poland and Hungary as such. East Europeans are looking for partnerships, for the development of new products," she explained.
Asked if pricing was an issue in a competitive environment that had still not fully recovered from the severe recession, Sia stated that it was not the major criterion.
"The demand for a product depends on the need of the customers," she explained.
Another company, Pradotec of Kuala Lumpur, which specialises in the
authentication and identification business, was showcasing mobile e-passport readers which have applications in a variety of security-related areas for governments, banks and transportation.
"We sell to aircraft carriers and others. A senior officer of the Qatari police visited us and expressed an interest in our products. The software and hardware designing is done in Malaysia.
"We place great emphasis on our R&D work.Indeed, 50 of our 80 workers are involved in the R&D field.
"Although Malaysia is a big market, we also do business with the
Netherlands, the United Kingdom, Spain, the United States, Mexico, Thailand and other Asean countries.
"We have received good enquiries from international organisations and also from buyers in the Middle East," explained Pradotec's group chief executive officer (CEO), Peter Choong.
Malaysian Software Testing Board (MSTB) of Kuala Lumpur also received many visitors at its booth.
Abdul Razak bin Abdul Jalil, the company's test manager, said the company tested all kinds of software which others did not or could not undertake.
"We have a so-called "Q-lab", the only one of its kind in the world, to test quality and other software speciications. We are the only software testing agency in Malaysia.
"We are the Malaysian chapter of the International Software Testing
Qualifications Board (ISTQB)," Razak added.
The company has received "serious enquiries," for testing software for facial identification from potential buyers in Turkey, Saudi Arabia, Lebanon and Chile.
"Indeed, many software developers and users do not even know that there is such a service for testing software. That is the reason why people came to us to find out more," he said.
Penang-based HYbrinix,displayed a range of products such as the industrial PC, touch-screen monitors and a small-sized CPU.
"We are looking for European dealers who can provide services to our local customers in their respective regions," said its CEO, Owen Lin.
MDT Innovations Sdn Bhd, headquartered in Kuala Lumpur, was making a pitch for its RFID reader modules.
Sim Hon Wai, the company's general manager, pointed out that the company's products are used for among others, e-payment and by libraries.
"The RFID can detect if a cargo container has been opened.Our export destinations include Europe and the United States and we have received good business enquiries here in Hannover," he said.
HANNOVER (Germany), March 4 (Bernama) -- Nine Malaysian companies are courting international buyers at the five-day CeBIT trade fair in Hannover, the world's biggest and most prestigious show for the IT industry.
All nine companies are participating under the umbrella of the
Malaysian External Trade Development Corporation (MATRADE), which has also set up its own booth to provide support to them.
Rashid Mat, general manager, business, corporate communications and
planning of Cyberview Sdn Bhd, said the government-owned company,
which is charged with developing Cyberjaya, recruits small and medium-sized companies for the CeBIt show.
"We bring SMEs to CeBIT to give them exposure to international fairs. We have two SMEs here from Cyberjaya," Rashid told Bernama in an interview.
He also said, one SME received a "serious enquiry" from a buyer and could result in business worth about RM 100,000 for digital products and services.
In the midst of the interview, a steady stream of visitors from several countries poured into the Cyberview stand. The visitors were from Bulgaria, Egypt and Poland among others.
Wendy Tang, Assistant Vice President of Select, a Cyberjaya-based SME, said the company was displaying IP TVs used in hotels and hospitals.
She was bullish about Select's participation at the fair. Turmoils in the Middle East, where the company has business dealings, has not posed a problem.
Comsolutions Sdn Bhd of Kuala Lumpur, which was showcasing phone
recorders, is a small company which according to company director Hazel Sia, caters to a highly-specialised niche market.
"We don't sell in bulk but only in small quantities, mainly, in the
domestic Malaysian market. However, we are looking for a suitable German partner company, to expand our business and are finding the right contacts at the CeBIT show," she highlighted.
She added that there had been business meetings but the "real response" would be seen when the company followed up with specific quotations and other details.
"We have received enquiries from Bulgaria, Poland and Hungary as such. East Europeans are looking for partnerships, for the development of new products," she explained.
Asked if pricing was an issue in a competitive environment that had still not fully recovered from the severe recession, Sia stated that it was not the major criterion.
"The demand for a product depends on the need of the customers," she explained.
Another company, Pradotec of Kuala Lumpur, which specialises in the
authentication and identification business, was showcasing mobile e-passport readers which have applications in a variety of security-related areas for governments, banks and transportation.
"We sell to aircraft carriers and others. A senior officer of the Qatari police visited us and expressed an interest in our products. The software and hardware designing is done in Malaysia.
"We place great emphasis on our R&D work.Indeed, 50 of our 80 workers are involved in the R&D field.
"Although Malaysia is a big market, we also do business with the
Netherlands, the United Kingdom, Spain, the United States, Mexico, Thailand and other Asean countries.
"We have received good enquiries from international organisations and also from buyers in the Middle East," explained Pradotec's group chief executive officer (CEO), Peter Choong.
Malaysian Software Testing Board (MSTB) of Kuala Lumpur also received many visitors at its booth.
Abdul Razak bin Abdul Jalil, the company's test manager, said the company tested all kinds of software which others did not or could not undertake.
"We have a so-called "Q-lab", the only one of its kind in the world, to test quality and other software speciications. We are the only software testing agency in Malaysia.
"We are the Malaysian chapter of the International Software Testing
Qualifications Board (ISTQB)," Razak added.
The company has received "serious enquiries," for testing software for facial identification from potential buyers in Turkey, Saudi Arabia, Lebanon and Chile.
"Indeed, many software developers and users do not even know that there is such a service for testing software. That is the reason why people came to us to find out more," he said.
Penang-based HYbrinix,displayed a range of products such as the industrial PC, touch-screen monitors and a small-sized CPU.
"We are looking for European dealers who can provide services to our local customers in their respective regions," said its CEO, Owen Lin.
MDT Innovations Sdn Bhd, headquartered in Kuala Lumpur, was making a pitch for its RFID reader modules.
Sim Hon Wai, the company's general manager, pointed out that the company's products are used for among others, e-payment and by libraries.
"The RFID can detect if a cargo container has been opened.Our export destinations include Europe and the United States and we have received good business enquiries here in Hannover," he said.
