CREATIVE ADVANCES TECHNOLOGY LAUNCHES SOTA EXCHANGE

KUALA LUMPUR, March 24 (Bernama) -- Creative Advances Technology Sdn Bhd
(CAT), a specialist solutions provider, launched Thursday the SOTA eXchange, a
new business to business (B2B)online marketplace for the travel industry.

SOTA or Standard Online Tourism Architecture was developed by CAT as the
one-stop e-tourism platform.

The SOTA eXchange creates new distribution channels for travel agents,
attractions, hotels and other tourism industry players.

It is also the latest enhancement in the company's web-based business
solution, the SOTA XD(Executive Desktop).

More than 1200 travel and tourism companies in 31 markets worldwide have
been using the SOTA XD to create increased awareness and generate more direct
sales.

"SOTA eXchange is the definitive one-stop-shop for the travel trade.

"It increases visibility and market penetration for travel packages and
allows agents to conduct transactions securely using PayPal and other secure
payments channels," said CAT chief operating officer, Vincent Kok.