ID :
173793
Thu, 04/07/2011 - 12:28
Auther :
Shortlink :
https://oananews.org//node/173793
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MALAYSIAN EXHIBITORS MAKE A STRONG PITCH AT HANNOVER INDUSTRIAL SHOW
HANNOVER (Germany), April 7 (Bernama) -- A total of 16 Malaysian exhibitors, participating under the aegis of the Federation of Malaysian Manufacturers(FMM), are making a strong pitch at the ongoing five-day Hannover Industrial air, often described as an industrial showcase that eminently reflects the usiness climate not only of Germany but also of the industrialised world.
The show, taking place under better economic signs, is the most important ndicator of the prevalent business climate.
After the two-year long depressed mood caused by the severe recession in ost Western countries, the horizon seems to have brightened up for the ndustry.
Sam Lee, General Manager, JEC Metal Industries Sdn Bhd, which provided anufacturing services to equipment manufacturers, maintained that the current ear was "infinitely better" than the crisis year of 2009.
"The semi-conductor business seems to have bounced back but other segments re slowly improving. The number of visitors is much better than in 2009; owever, business is also getting increasingly competitive.
Unlike in the United States, where companies directly oversee the
outsourcing business with their suppliers, European companies interested in outsourcing are resorting to "middlemen" who operate as intermediaries between buyers and suppliers," Lee told Bernama.
One of the best motivated Malaysian exhibitor was C.Ravichandran, Managing Director of R.C. Precision Engineering Sdn Bhd, which showed remarkable resilience at the show.
Instead of waiting for visitors to come to his stand, he made rounds across the huge halls and surprisingly, received a good response and managed to get some "excellent meetings" with some of the top companies which were not even aware of Malaysia's participation.
However, Ravichandran, who demonstrated initiative in the face of an overwhelming turnout of visitors and exhibitors from around the world, can teach a thing or two to other Malaysian exhibitors.
He demonstrated initiative in the face of an overwhelming turnout of visitors and exhibitors from around the world.
The first impression is always a lasting one, Malaysian business people need to be reminded.
They, and not the customers, need to adjust themselves to local business culture which calls for clarity in communication without which business deals can often sour.
"I have received business enquiries for outsourcing from German, Finnish and Dutch companies for machines. Our strategy has been to not only provide our services but also intellectual property rights' protection.
"Indeed, I have received enquiries from other exhibitors at the show, and I am sure these enquiries have the potential to translate into tangible business," he added.
Ravichandran did not see "any signs of a downturn" at the Hannover show.
"The Asian market is also booming. Our order books are full. In 2008, we had only one third of our sales but 2010 was a good year for us.
"Europeans are trying to cash in on the market boom in Asia. Also, I can sense from my discussions with visitors coming to our booth, that there is an upturn in the process," he said.
Kulim Technology Park Corp. Sdn. Bhd. was also trying to attract investors at Hannover.
Its Vice President for Industrial Development and Research, Annuar Mohd Saffar, said the park was now undergoing an expansion phase which would provide an additional 160 hectares to the current size of 1,612.8 hectares.
He felt the recently imposed moratorium on atomic energy reactors in Germany, a direct result of the atomic fallout in Japan, could prompt some German companies to move to Kulim.
"The Kulim park is not about land. We also groom companies to go abroad and participate in international shows such as the Hannover Industrial Fair," he added.
The show, taking place under better economic signs, is the most important ndicator of the prevalent business climate.
After the two-year long depressed mood caused by the severe recession in ost Western countries, the horizon seems to have brightened up for the ndustry.
Sam Lee, General Manager, JEC Metal Industries Sdn Bhd, which provided anufacturing services to equipment manufacturers, maintained that the current ear was "infinitely better" than the crisis year of 2009.
"The semi-conductor business seems to have bounced back but other segments re slowly improving. The number of visitors is much better than in 2009; owever, business is also getting increasingly competitive.
Unlike in the United States, where companies directly oversee the
outsourcing business with their suppliers, European companies interested in outsourcing are resorting to "middlemen" who operate as intermediaries between buyers and suppliers," Lee told Bernama.
One of the best motivated Malaysian exhibitor was C.Ravichandran, Managing Director of R.C. Precision Engineering Sdn Bhd, which showed remarkable resilience at the show.
Instead of waiting for visitors to come to his stand, he made rounds across the huge halls and surprisingly, received a good response and managed to get some "excellent meetings" with some of the top companies which were not even aware of Malaysia's participation.
However, Ravichandran, who demonstrated initiative in the face of an overwhelming turnout of visitors and exhibitors from around the world, can teach a thing or two to other Malaysian exhibitors.
He demonstrated initiative in the face of an overwhelming turnout of visitors and exhibitors from around the world.
The first impression is always a lasting one, Malaysian business people need to be reminded.
They, and not the customers, need to adjust themselves to local business culture which calls for clarity in communication without which business deals can often sour.
"I have received business enquiries for outsourcing from German, Finnish and Dutch companies for machines. Our strategy has been to not only provide our services but also intellectual property rights' protection.
"Indeed, I have received enquiries from other exhibitors at the show, and I am sure these enquiries have the potential to translate into tangible business," he added.
Ravichandran did not see "any signs of a downturn" at the Hannover show.
"The Asian market is also booming. Our order books are full. In 2008, we had only one third of our sales but 2010 was a good year for us.
"Europeans are trying to cash in on the market boom in Asia. Also, I can sense from my discussions with visitors coming to our booth, that there is an upturn in the process," he said.
Kulim Technology Park Corp. Sdn. Bhd. was also trying to attract investors at Hannover.
Its Vice President for Industrial Development and Research, Annuar Mohd Saffar, said the park was now undergoing an expansion phase which would provide an additional 160 hectares to the current size of 1,612.8 hectares.
He felt the recently imposed moratorium on atomic energy reactors in Germany, a direct result of the atomic fallout in Japan, could prompt some German companies to move to Kulim.
"The Kulim park is not about land. We also groom companies to go abroad and participate in international shows such as the Hannover Industrial Fair," he added.
