ID :
181429
Wed, 05/11/2011 - 11:58
Auther :
Shortlink :
https://oananews.org//node/181429
The shortlink copeid
STATE WANTS MORE COMPANIES TO DEVELOP TOURISM IN RURAL AREAS
KOTA KINABALU (Sabah, Malaysia), May 11 (Bernama) -- The East Malaysia state of Sabah government hopes more companies would be more open to develop the tourism sector in the rural areas.
State Tourism, Culture and Environment Minister Masidi Manjun said his ministry was ready to provide assistance to private companies wishing to exercise their corporate social responsibility (CSR) in the sector.
"With limited resources and human resource capacity, the government can only do so much to assist the people. But you and your organisation can complement these government efforts by being the bridges that breach the gaps and spaces.
"All of you have different skills and resources at your disposal," he said in his keynote address at a forum on strategic CSR here Wednesday.
The forum titled "Strengthening your organisation: Market recognition, competitive advantage and risk management and competitive advantage," was organised by the Malaysian Institute of Management (MIM) in collaboration with the Konrad Adenauer Stifting Foundation (KAS), a non-government organisation based in Germany.
Later, Masidi told reporters that the tourism sector in the rural areas, especially in the business of homestay operations and handicraft, was facing a number of challenges in order for it to be on par with other countries in the world.
Among them were the inavailability of good infrastructures, low quality of manpower and poor marketing, he said.
He also said there was a need to improve tourism products as well as create new ones in the rural areas.
State Tourism, Culture and Environment Minister Masidi Manjun said his ministry was ready to provide assistance to private companies wishing to exercise their corporate social responsibility (CSR) in the sector.
"With limited resources and human resource capacity, the government can only do so much to assist the people. But you and your organisation can complement these government efforts by being the bridges that breach the gaps and spaces.
"All of you have different skills and resources at your disposal," he said in his keynote address at a forum on strategic CSR here Wednesday.
The forum titled "Strengthening your organisation: Market recognition, competitive advantage and risk management and competitive advantage," was organised by the Malaysian Institute of Management (MIM) in collaboration with the Konrad Adenauer Stifting Foundation (KAS), a non-government organisation based in Germany.
Later, Masidi told reporters that the tourism sector in the rural areas, especially in the business of homestay operations and handicraft, was facing a number of challenges in order for it to be on par with other countries in the world.
Among them were the inavailability of good infrastructures, low quality of manpower and poor marketing, he said.
He also said there was a need to improve tourism products as well as create new ones in the rural areas.
