AWARDS TO HONOUR GOOD, INNOVATIVE AND OUTSTANDING MEDIA CAMPAIGNS

KUALA LUMPUR, May 18 (Bernama) -- The Media Specialists Association (MSA) is
organising the Malaysian Media Awards 2011 (MAA 2011) to celebrate good,
innovative and outstanding media campaigns.

Chairman of the organising committee, Andy Miller, said faced with a whole
new set of challenges, the media planning industry has stood tall and delivered
solutions and results which truly showed that media investment was wise and has
rewarding returns.

He said this year, the association has improved and fine-tuned the awards.

"This year's awards are aimed at total transparency and we will invite
representatives from the 2As and 4As to join our judging panel," he said.

The agencies could send their entries via online on www.mymsa.org/mma2011
and supported with a compact disc before 5pm Thursday, he said.

The award categories include best use of television, newspapers, magazines,
radio, digital, sponsorship, out of home media, small budget (under RM100,000)
and best integrated media campaign.

The awards ceremony will be held at the One World Hotel in Bandar Utama on
July 1, 2011. (US$1=RM3.03)