ID :
185256
Mon, 05/30/2011 - 09:23
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MALAYSIA'S PARTICIPATION AT INTERNATIONAL FAIR, A HUGE SUCCESS

By Manik Mehta
HAGUE, May 30 (Bernama) -- The Hague-based Malaysian Trade Commissioner Rusiah Mohamed described the participation of 15 Malaysian companies at the recent "World of Private Label" International Trade Show in Amsterdam as a huge success.

In a post-show analysis, she said Malaysia's participation had generated immediate sales of RM 1.565 million, besides holding out the prospect of further potential sales of RM45.612 million. (US$1=RM3.05)

The show, held between May 24 and 26, is the world's leading private label event organised by the Private Label Manufacturers' Association (PLMA).

Rusiah said the exhibition was open only to target buyers who were serious in buying products for their private label.

"Malaysian companies could meet buyers and category managers, entrusted with buying private label branded goods for supermarkets and department stores from Europe as well as other countries.

"Malaysian participants met manufacturers and suppliers from around the world, both in food and non-food sectors," Rusiah added.

Of the 15 Malaysian participating companies, 11 were from the non-food sector and four from the food sector.

Rusiah said three companies namely Young Masters Garments Corporation Sdn Bhd, Halo Agency Sdn Bhd and Kuching-based Biotech Synergy Farm Sdn Bhd had attracted a "lot of attention" among buyers in plastics' houseware products, men's briefs and industrial design services.

Meanwhile, Malaysia's two-way trade with the Netherlands is on the "right track", having recovered from the downturn.

According to the Malaysia External Trade Development Corp (Matrade)'s office in Hague, two-way trade in 2010 surged 7.1 per cent to RM23.6 billion over 2009 which was characterised by a sharp decline.

However, the 2010 trade figures were fell short of the RM27.0 billion recorded in 2008 which was a good year for bilateral Malaysian-Dutch trade.

Trade volume in the first quarter of this year touched RM5.8 billion, with Malaysia's exports to Netherlands accounting for RM4.9 billion while imports from Netherlands amounted to RM0.82 billion in the same period.

Rusiah said Malaysia traditionally maintained a surplus in its trade with the Netherlands.

Malaysia's major export items to the Netherlands included electrical and electronic (56.4 per cent), palm oil (14.1 per cent), chemicals/chemical products (7.7 per cent), optical and scientific equipment (7.4 per cent), sawlogs and sawn timber (1.9 per cent).

Malaysia's imports from the Netherlands consists, largely, of machinery, appliances and parts (21.2 per cent), chemicals and chemical products (20.1 per cent), electrical and electronics (17.1 per cent), processed foods (11.2 per cent) and metals (4.4 per cent).

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