ID :
186771
Mon, 06/06/2011 - 17:32
Auther :
Shortlink :
https://oananews.org//node/186771
The shortlink copeid
MAS EYES 80 PCT SEAT FACTOR GLOBALLY
By Jamaluddin Muhammad
BANGKOK, June 6 (Bernama) -– Malaysia Airlines (MAS) aims to achieve 80 per
cent seat factor globally in the second quarter and beyond through aggressive
promotional campaigns.
MAS executive vice president for sales and marketing, Bernard Francis,said
the second wave of its "Global Deals, Dream Getaways" promotional campaign,
with booking period starting today until June 20, 2011, would offer up to 80
per cent discount on airfares.
"The campaign offered value-for-money air travel deals for both economy and
business classes to various destinations in Asean, Asia, Australasia, Europe,
South Africa and the Americas with immediate travelling period until March 31,
2012," he told a press conference here Monday.
Francis said passengers would enjoy the same Malaysian hospitality and its
best services despite the promotional airfares.
"It is the best value for money compared to other airlines, including
low-cost carriers, as MAS gives the best terms and conditions because passengers
can reschedule their flight itineraries," he said.
MAS, he said, was proactive and innovative in promoting its products as the
forward load for the airline industry worldwide was projected to decline
following the challenges of higher fuel price, Middle East unrest and global
economic uncertainties.
Francis said MAS was combining its best products and best hospitality in
attracting its customers.
"The idea of the promotion is not to put up cheap sale for a long term but
to attract customers for its best hospitality and services in the long term.
"MAS flies to 71 destinations in six continents worldwide," he said.
He said MAS was studying the possibilities of increasing the frequencies for
its existing routes rather than opening up new routes now.
Meanwhile, MAS regional senior vice president for Asean, Muzammil Mohamad,
said 50,000 seats would be offered for the Asean market alone during the current
promotional drive.
He said 70 per cent of the 150,000 seats allocated for the Asean market were
grabbed during the previous campaign.
BANGKOK, June 6 (Bernama) -– Malaysia Airlines (MAS) aims to achieve 80 per
cent seat factor globally in the second quarter and beyond through aggressive
promotional campaigns.
MAS executive vice president for sales and marketing, Bernard Francis,said
the second wave of its "Global Deals, Dream Getaways" promotional campaign,
with booking period starting today until June 20, 2011, would offer up to 80
per cent discount on airfares.
"The campaign offered value-for-money air travel deals for both economy and
business classes to various destinations in Asean, Asia, Australasia, Europe,
South Africa and the Americas with immediate travelling period until March 31,
2012," he told a press conference here Monday.
Francis said passengers would enjoy the same Malaysian hospitality and its
best services despite the promotional airfares.
"It is the best value for money compared to other airlines, including
low-cost carriers, as MAS gives the best terms and conditions because passengers
can reschedule their flight itineraries," he said.
MAS, he said, was proactive and innovative in promoting its products as the
forward load for the airline industry worldwide was projected to decline
following the challenges of higher fuel price, Middle East unrest and global
economic uncertainties.
Francis said MAS was combining its best products and best hospitality in
attracting its customers.
"The idea of the promotion is not to put up cheap sale for a long term but
to attract customers for its best hospitality and services in the long term.
"MAS flies to 71 destinations in six continents worldwide," he said.
He said MAS was studying the possibilities of increasing the frequencies for
its existing routes rather than opening up new routes now.
Meanwhile, MAS regional senior vice president for Asean, Muzammil Mohamad,
said 50,000 seats would be offered for the Asean market alone during the current
promotional drive.
He said 70 per cent of the 150,000 seats allocated for the Asean market were
grabbed during the previous campaign.
