ID :
188084
Mon, 06/13/2011 - 08:36
Auther :
Shortlink :
https://oananews.org//node/188084
The shortlink copeid
RADIO STATION SELLS CHINA TO THE WORLD
By Zabidi Ishar
JIANGXI (China), June 11 (Bernama) -- China Radio International (CRI) was established on Dec 3, 1941, with a mission to introduce China to the world.
It has not looked back since, going on to become the most successful media station in China to do so.
Today, CRI broadcasts in 61 languages, including four Chinese dialects. It logs over 2,471 hours per day, demonstrating its loyalty to its mission.
The writer recently had an opportunity to attend the award ceremony for the 10 winners of the ‘Enchanting Jiangxi Knowledge Quiz’, and learnt that this programme was launched to further popularize China across the globe.
Promoting tourism is one way in which CRI is helping the Chinese government.
China, home to a large number of UNESCO World Heritage sites, recently held celebrations for its first ‘tourism month’.
The Jiangxi region, known for the beautiful Lusha Mountain and the Pottery City in Jingdezhen, was chosen to be the venue for the celebrations. They were held at the Lusha Mountain summit and presided over by CRI deputy editor-in-chief, Ma Bohui.
The ten winners were from Malaysia, Canada, Japan, Korea, Laos, India, Indonesia, Australia, Mongolia and Sri Lanka. They were taken on a tour of Beijing, the location of the Great Wall of China; the Lushan Mountain; Pottery City and Sanqing Mountain, during their 10-day visit which began May 17.
Speaking at the ceremony, Ma Bohui said he hoped the celebrations would attract the attention of CRI listeners worldwide.
He said CRI would work with the China National Tourism Administration (CNTA) to promote over 30 districts of the nation.
CNTA plans to host the quiz twice a year and invite CRI listeners to participate.
In 1998, the radio station set up a website called CRI Online, with content in all the languages it broadcasted in.
By the end of 2007, nearly 13 million windows were opened on the website by users.
CRI believes the popularity of their website will help joint programmes between the government and the station become highly successful.
CRI also has in-state FM radio stations such as CRI News Radio, Easy FM, Hit FM and Language Learning Radio. These can be accessed from most cities in China, such as Beijing, Shanghai, Guangzhou, Dalian and Xiamen.
CRI hopes the winners of its quiz contest will post their experiences during this trip on its website, allowing readers from their respective countries to learn about China.
"We need regional cooperation to create a win-win network that benefits not only the country but also tourists, who will get to see this World Heritage country for themselves," said Ma.
Celebrating the winners on the last day of their visit, RI vice president, Wang Minghua, also echoed Ma’s sentiments.
He told Bernama that he hoped cooperation between the Malaysian news agency and CRI would strengthen, benefitting the industry and generating income for both countries.
"We (CRI) are good friends with Bernama and hope that this cooperation can continue through news that benefits both parties," he said.
Wang said China’s people and government would treat tourists to the country warmly.
"We are very happy to receive you (winners) and our visitors. Welcome, and enjoy our hospitality," he said.
The winner from Indonesia, Titi Rahardjanti, was impressed by CRI’s effort to promote its country and hoped more countries would follow suit.
"Every country has its own news agency and can emulate what CRI did, benefitting their countries greatly," she said.
Titi, who is a Mandarin language lecturer at an Indonesian university, was excited about her trip to locations in Jingdezhen, which has an abundance of flora and fauna.
The winner from Mongolia, Orkhontuul Davaanyam, said she would write about her trip in her native language, so it could be published on CRI Online and be read by her countrymen.
"I’m positive they would be interested in coming to China (afterwards). It’s hard for me to express in words how wonderful this country (China) is," she added.
There are 20 employees working on the Malay language segment at CRI, three of whom are Malaysians. Two of them are foreign specialists while the other is a journalist.
Those interested in browsing the website in Malay can go to
http://malay.cri.cn. Alternatively, they can go to http://cri.cn and click on the desired language.
JIANGXI (China), June 11 (Bernama) -- China Radio International (CRI) was established on Dec 3, 1941, with a mission to introduce China to the world.
It has not looked back since, going on to become the most successful media station in China to do so.
Today, CRI broadcasts in 61 languages, including four Chinese dialects. It logs over 2,471 hours per day, demonstrating its loyalty to its mission.
The writer recently had an opportunity to attend the award ceremony for the 10 winners of the ‘Enchanting Jiangxi Knowledge Quiz’, and learnt that this programme was launched to further popularize China across the globe.
Promoting tourism is one way in which CRI is helping the Chinese government.
China, home to a large number of UNESCO World Heritage sites, recently held celebrations for its first ‘tourism month’.
The Jiangxi region, known for the beautiful Lusha Mountain and the Pottery City in Jingdezhen, was chosen to be the venue for the celebrations. They were held at the Lusha Mountain summit and presided over by CRI deputy editor-in-chief, Ma Bohui.
The ten winners were from Malaysia, Canada, Japan, Korea, Laos, India, Indonesia, Australia, Mongolia and Sri Lanka. They were taken on a tour of Beijing, the location of the Great Wall of China; the Lushan Mountain; Pottery City and Sanqing Mountain, during their 10-day visit which began May 17.
Speaking at the ceremony, Ma Bohui said he hoped the celebrations would attract the attention of CRI listeners worldwide.
He said CRI would work with the China National Tourism Administration (CNTA) to promote over 30 districts of the nation.
CNTA plans to host the quiz twice a year and invite CRI listeners to participate.
In 1998, the radio station set up a website called CRI Online, with content in all the languages it broadcasted in.
By the end of 2007, nearly 13 million windows were opened on the website by users.
CRI believes the popularity of their website will help joint programmes between the government and the station become highly successful.
CRI also has in-state FM radio stations such as CRI News Radio, Easy FM, Hit FM and Language Learning Radio. These can be accessed from most cities in China, such as Beijing, Shanghai, Guangzhou, Dalian and Xiamen.
CRI hopes the winners of its quiz contest will post their experiences during this trip on its website, allowing readers from their respective countries to learn about China.
"We need regional cooperation to create a win-win network that benefits not only the country but also tourists, who will get to see this World Heritage country for themselves," said Ma.
Celebrating the winners on the last day of their visit, RI vice president, Wang Minghua, also echoed Ma’s sentiments.
He told Bernama that he hoped cooperation between the Malaysian news agency and CRI would strengthen, benefitting the industry and generating income for both countries.
"We (CRI) are good friends with Bernama and hope that this cooperation can continue through news that benefits both parties," he said.
Wang said China’s people and government would treat tourists to the country warmly.
"We are very happy to receive you (winners) and our visitors. Welcome, and enjoy our hospitality," he said.
The winner from Indonesia, Titi Rahardjanti, was impressed by CRI’s effort to promote its country and hoped more countries would follow suit.
"Every country has its own news agency and can emulate what CRI did, benefitting their countries greatly," she said.
Titi, who is a Mandarin language lecturer at an Indonesian university, was excited about her trip to locations in Jingdezhen, which has an abundance of flora and fauna.
The winner from Mongolia, Orkhontuul Davaanyam, said she would write about her trip in her native language, so it could be published on CRI Online and be read by her countrymen.
"I’m positive they would be interested in coming to China (afterwards). It’s hard for me to express in words how wonderful this country (China) is," she added.
There are 20 employees working on the Malay language segment at CRI, three of whom are Malaysians. Two of them are foreign specialists while the other is a journalist.
Those interested in browsing the website in Malay can go to
http://malay.cri.cn. Alternatively, they can go to http://cri.cn and click on the desired language.
