MALAYSIA’S WORLD CLASS MEDIA AWARDS RESULTS ON JULY 1

KUALA LUMPUR, June 22 (Bernama) -- Malaysia’s world class media campaigns
showcasing creative and innovative works by media planners will be announced at
the Malaysian Media Awards (MMA) 2011 Black and White Glam Night on July 1,
2011.

In a statement Wednesday, the Media Specialists Association said this year,
the entries had increased by 34 per cent from 250 to 335, the highest yet in the
seven years of MMA.

Vizeum Malaysia chief executive officer and chairman of the organising
committee, Andy Miller, said the 2011 awards would pay tribute to the most
strategically-brilliant campaigns, not creative executions.

"It’s all about results achieved for the brands," he said.

About 40 judges spent an entire day last week judging the submissions,
demonstrating how best last year’s media expenditure of about RM8 billion was
spent on projecting brands of different products and services in Malaysia.

Miller said the judges had reached their verdict on how best media planners
had placed their campaigns in the various media.

The award is looking for the best use of the media under 12 categories.

Entries were submitted online and 42 judges vetted and shortlisted the
finalists.

"An independent auditor will tally the votes and the results will not
be disclosed, even to me, prior to the event," he said..

MMA is an annual competition held to celebrate brilliant, innovative and
outstanding media campaigns.

-- BERNAMA