ID :
190812
Fri, 06/24/2011 - 09:01
Auther :
Shortlink :
https://oananews.org//node/190812
The shortlink copeid
GETTING SERIOUS ABOUT MALE GROOMING
This is the final article of a three-part series on Omics.
KUALA LUMPUR, June 24 (Bernama) -- Beauty, today, is not just about female
skin care. It refers to the holistic grooming needs of both men and women, and
includes everything from head to toe, said a scientist.
Through the science of Omics, researchers have identified major differences
between male and female skin, settling years of debate.
While basic biological processes are common to both genders, Omics tools
show the different functions and sensory responses of male and female skins can
be attributed to hormonal differences.
Omics combines the sciences of genomics, proteomics and metabolomics.
Genomics is the study of gene expression, interactions with one another, and
response to environmental stimuli. Proteomics studies proteins and how they
change as a result of gene activity.
Lastly, metabolomics studies how changes in genes and proteins impact
biochemical processes within the cell.
FEMALE vs. MALE SKIN
John Oblong, a PhD scientist working to identify breakthrough skin-care
technologies for Procter & Gamble, which aspires to be the world's premier
male-grooming products company, says research at P&G focuses on male skin, and
individual needs that drive their personal-care regimen.
While every type of skin changes with age, men are susceptible to different
stressors and influences. Through genomic technologies, P&G scientists have
identified significant differences between male and female skin.
Men age more gracefully, but are influenced by different hormones. “Their
skins are more stressed due to inflammation from shaving. Men also tend to be
more sensitive to UV (ultra-violet) light insult,” Oblong said.
Omics tools have identified areas of the male face that are prone to
inflammation compared to females. Their most vulnerable areas are the upper
cheek, neck and the skin behind the ears.
Omics research at P&G is aimed at developing skin and shaving regimens and
find new applications of established ingredients for its male grooming brands.
THE SCIENCE OF GROOMING
At the recent World Congress of Dermatology (WCD) in Seoul, Korea, Kristina
Vanoosthuyze, Scientific Communications Manager for Gillette, said scientists
were sharing their research on grooming with the dermatological community for
the first time in the history of WCD.
They were doing so through posters, scientific talks and symposiums on
male-grooming.
Scientists shared their understanding of male-skin biology, the science of
shaving and its impact on the skin, the dos and don’ts of shaving, hypohidrosis,
and how to formulate effective technologies for men.
“People are always surprised when I tell them my sole area of focus is the
science of shaving,” Graham Simms, research fellow at P&G Beauty and Grooming
said.
“Everyday, I am in the lab, applying physics, geometry and biology to help
men have a better shaving experience. And I’m not alone. Hundreds of scientists
have been studying this area for years,” he added.
Gillette, Old Spice and Braun are established male-grooming brands of P&G.
Gillette’s blades and razors are products of extensive research, and
advanced manufacturing procedures. Their after-shave skin products and
moisturisers are the result of thorough research.
GETTING HELP
In addition to collaborating with external institutions, P&G has combined
Omics with skin-cell models to develop solutions for younger skin.
It has discovered new evidence of differences in UV sensitivity of male and
female skins. This will help the company improve its regimens for male skin.
Besides this, Omics tools are also reshaping hair science. P&G scientists
are now able to evaluate hair damage at the molecular level, enabling new
breakthroughs in hair care.
At WCD, Head & Shoulders, an anti-dandruff brand of P&G, presented its
newest research.
“Head & Shoulders has been at the forefront of scalp-science for over 50
years. Our latest breakthrough is an anti-fungal mechanism, and we are very
excited about how this will further develop ZPT, and advance anti-dandruff
technologies,” said Dr Rene Rust, principal scientist at Head & Shoulders.
So far, hair and beauty research has been restricted to women’s skins.
However, through its research, P&G is developing customised products for men and
their specific needs, helping them look and feel their best.
-- BERNAMA
KUALA LUMPUR, June 24 (Bernama) -- Beauty, today, is not just about female
skin care. It refers to the holistic grooming needs of both men and women, and
includes everything from head to toe, said a scientist.
Through the science of Omics, researchers have identified major differences
between male and female skin, settling years of debate.
While basic biological processes are common to both genders, Omics tools
show the different functions and sensory responses of male and female skins can
be attributed to hormonal differences.
Omics combines the sciences of genomics, proteomics and metabolomics.
Genomics is the study of gene expression, interactions with one another, and
response to environmental stimuli. Proteomics studies proteins and how they
change as a result of gene activity.
Lastly, metabolomics studies how changes in genes and proteins impact
biochemical processes within the cell.
FEMALE vs. MALE SKIN
John Oblong, a PhD scientist working to identify breakthrough skin-care
technologies for Procter & Gamble, which aspires to be the world's premier
male-grooming products company, says research at P&G focuses on male skin, and
individual needs that drive their personal-care regimen.
While every type of skin changes with age, men are susceptible to different
stressors and influences. Through genomic technologies, P&G scientists have
identified significant differences between male and female skin.
Men age more gracefully, but are influenced by different hormones. “Their
skins are more stressed due to inflammation from shaving. Men also tend to be
more sensitive to UV (ultra-violet) light insult,” Oblong said.
Omics tools have identified areas of the male face that are prone to
inflammation compared to females. Their most vulnerable areas are the upper
cheek, neck and the skin behind the ears.
Omics research at P&G is aimed at developing skin and shaving regimens and
find new applications of established ingredients for its male grooming brands.
THE SCIENCE OF GROOMING
At the recent World Congress of Dermatology (WCD) in Seoul, Korea, Kristina
Vanoosthuyze, Scientific Communications Manager for Gillette, said scientists
were sharing their research on grooming with the dermatological community for
the first time in the history of WCD.
They were doing so through posters, scientific talks and symposiums on
male-grooming.
Scientists shared their understanding of male-skin biology, the science of
shaving and its impact on the skin, the dos and don’ts of shaving, hypohidrosis,
and how to formulate effective technologies for men.
“People are always surprised when I tell them my sole area of focus is the
science of shaving,” Graham Simms, research fellow at P&G Beauty and Grooming
said.
“Everyday, I am in the lab, applying physics, geometry and biology to help
men have a better shaving experience. And I’m not alone. Hundreds of scientists
have been studying this area for years,” he added.
Gillette, Old Spice and Braun are established male-grooming brands of P&G.
Gillette’s blades and razors are products of extensive research, and
advanced manufacturing procedures. Their after-shave skin products and
moisturisers are the result of thorough research.
GETTING HELP
In addition to collaborating with external institutions, P&G has combined
Omics with skin-cell models to develop solutions for younger skin.
It has discovered new evidence of differences in UV sensitivity of male and
female skins. This will help the company improve its regimens for male skin.
Besides this, Omics tools are also reshaping hair science. P&G scientists
are now able to evaluate hair damage at the molecular level, enabling new
breakthroughs in hair care.
At WCD, Head & Shoulders, an anti-dandruff brand of P&G, presented its
newest research.
“Head & Shoulders has been at the forefront of scalp-science for over 50
years. Our latest breakthrough is an anti-fungal mechanism, and we are very
excited about how this will further develop ZPT, and advance anti-dandruff
technologies,” said Dr Rene Rust, principal scientist at Head & Shoulders.
So far, hair and beauty research has been restricted to women’s skins.
However, through its research, P&G is developing customised products for men and
their specific needs, helping them look and feel their best.
-- BERNAMA
