FAMA TARGETS 20 1MALAYSIA BEST PRODUCTS FOR CHINA MARKET

SHAH ALAM (Selangor, Malaysia) June 25 (Bernama) -- The Federal Agricultural
Marketing Authority (FAMA) plans to export 20 products to China, under the
1Malaysia Best brand, soon after successfully penetrating several international
markets.

Fama's Senior Director for Agrobased Industries Sharifah Hashim said the
products such as beverages and snacks received overwhelming demand overseas.

"We are in the planning stage to enter China in a big way after having
marketed more than 100 products under the 1Malaysia Best brand in the Middle
East, Singapore, Brunei, Vietnam and Australia.

"The products under this brand are of high-quality, halal and nutritious and
can be consumed without any reservation," she told a press conference after
launching a three-day "1Malaysia Best Products" promotion here Friday.

1Malaysia Best is an endorsement brand initiated by FAMA and endorsed by the
Ministry of Agriculture and Agro-based Industries.

Introduced in May to showcase the Malaysian identity, it is aimed to
increase sales of agriculture-based products in domestic and global markets.

Sharifah said todate, 1,214 products have been endorsed under the 1Malaysia
Best brand involving 219 entrepreneurs in the country.

She said similar promotions would be held in Pahang and Pulau Pinang and
consumers can see for themselves the products which have the 1Malaysia Best
endorsement and buy them at competitive prices.
-- BERNAMA