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196433
Fri, 07/22/2011 - 07:32
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https://oananews.org//node/196433
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To counter slump, LG Display sharpens rivalry with Samsung
By Lee Youkyung
SEOUL, July 22 (Yonhap) -- To tide over an industry-wide downturn, LG Display Co. plans to spur demand for low-cost 3-D TVs and promote its mobile display technology that is spearheaded by Apple's blockbuster iPad, its chief has said, a move that will likely deepen its rivalry with Samsung Electronics Co.
Kwon Young-soo, chief executive officer of the world's second-largest maker of liquid crystal display (LCD) panels, said that LG Display aims to boost its 3-D TV market share in advanced markets such as the United States and Europe with its film patterned retarder technology (FPR) that can make cheaper 3-D TVs.
"Within this year, FPR will outstrip shutter glass in the U.S. 3-D TV market," Kwon told reporters on Thursday evening after the company announced its second-quarter earnings.
FPR 3-D TVs, made by LG Electronics Inc. and Vizio Inc., accounted for 12 percent of the U.S. 3-D TV market in May, while Samsung, Sony Corp. of Japan and other shutter glass-based 3-D TV makers claimed 88 percent in the same month, according to LG Display's data.
LG Display reported a third straight quarterly loss for the April-June period, as consumers held back TV purchases amid an uncertain economic outlook.
Prices of LCD panels for TVs, which accounted for nearly half of LG Display's sales in the last quarter, slumped for nearly two years due to a supply glut and weak TV sales.
Kwon said consumers delayed buying TVs because they were "confused" about the bevy of new TVs whose features have yet to be explained clearly by the industry and scattered 3-D technologies.
"Most people don't know what the smart TV is," he said. "They also question whether smart TVs have to be so expensive."
The runaway success of the iPad tablet computers and a string of smartphones also led consumers, who have a limited budget for electronic goods, to buy smart mobile devices over TVs.
"Interest in the iPad or smartphones spiked because they give clear values," he added. "For TVs, disappointment and confusion also contributed to the slump in worldwide TV sales."
LG Display supplies advanced high performance in-plan switching (AH-IPS) LCD panels to Apple Inc., which dubbed the screen, which goes into the iPad, the "Retina display."
Kwon added that the company will ditch small-size organic light emitting diode (OLED) panels for mobile devices to focus on large-size OLED TVs, which will be launched in the market at the end of 2012.
LG's bigger rival Samsung produces OLED displays for smartphones and tablet PCs, most notably for Samsung's Galaxy series of smartphones.
SEOUL, July 22 (Yonhap) -- To tide over an industry-wide downturn, LG Display Co. plans to spur demand for low-cost 3-D TVs and promote its mobile display technology that is spearheaded by Apple's blockbuster iPad, its chief has said, a move that will likely deepen its rivalry with Samsung Electronics Co.
Kwon Young-soo, chief executive officer of the world's second-largest maker of liquid crystal display (LCD) panels, said that LG Display aims to boost its 3-D TV market share in advanced markets such as the United States and Europe with its film patterned retarder technology (FPR) that can make cheaper 3-D TVs.
"Within this year, FPR will outstrip shutter glass in the U.S. 3-D TV market," Kwon told reporters on Thursday evening after the company announced its second-quarter earnings.
FPR 3-D TVs, made by LG Electronics Inc. and Vizio Inc., accounted for 12 percent of the U.S. 3-D TV market in May, while Samsung, Sony Corp. of Japan and other shutter glass-based 3-D TV makers claimed 88 percent in the same month, according to LG Display's data.
LG Display reported a third straight quarterly loss for the April-June period, as consumers held back TV purchases amid an uncertain economic outlook.
Prices of LCD panels for TVs, which accounted for nearly half of LG Display's sales in the last quarter, slumped for nearly two years due to a supply glut and weak TV sales.
Kwon said consumers delayed buying TVs because they were "confused" about the bevy of new TVs whose features have yet to be explained clearly by the industry and scattered 3-D technologies.
"Most people don't know what the smart TV is," he said. "They also question whether smart TVs have to be so expensive."
The runaway success of the iPad tablet computers and a string of smartphones also led consumers, who have a limited budget for electronic goods, to buy smart mobile devices over TVs.
"Interest in the iPad or smartphones spiked because they give clear values," he added. "For TVs, disappointment and confusion also contributed to the slump in worldwide TV sales."
LG Display supplies advanced high performance in-plan switching (AH-IPS) LCD panels to Apple Inc., which dubbed the screen, which goes into the iPad, the "Retina display."
Kwon added that the company will ditch small-size organic light emitting diode (OLED) panels for mobile devices to focus on large-size OLED TVs, which will be launched in the market at the end of 2012.
LG's bigger rival Samsung produces OLED displays for smartphones and tablet PCs, most notably for Samsung's Galaxy series of smartphones.
