ID :
196441
Fri, 07/22/2011 - 07:36
Auther :
Shortlink :
https://oananews.org//node/196441
The shortlink copeid
S. Korean college students win Ferrari's car-design contest
SEOUL, July 22 (Yonhap) -- A team of students from Seoul's Hongik University has won an international student car-design competition hosted by the Italian automaker Ferrari, the university said on Friday.
The South Korean team beat 200 other teams from highly prestigious design schools across the globe to win the top prize in the Ferrari World Design Contest for 2011, an annual competition to design Ferrari's cars of the future, on Tuesday.
"We entered the contest with a strong desire to win, with the thought that just participating had no meaning in itself," team leader Ahn Dre said in an e-mail interview with Yonhap News Agency.
Ahn, 25; Kim Cheong-ju, 23; and Lee Sang-seok, 22, all industrial design majors in Hongik's College of Fine Arts, named their design the "Eternita," the Italian word for "eternity."
In addition to the top award, the team won the Autodesk Design Award given separately by Ferrari's design technology partner, Autodesk Inc., a leading U.S.-based 3-D design and engineering software company, for showcasing use of 3-D design software in their futuristic automotive mock-up in the contest.
Along with the prize money, the winners of first and second prize in the contest will be given the chance to work as interns at Ferrari.
"We thought hard about how people's perception of the maker of supercars, which consume huge amounts of fuel, would change through the 21st century when environmental regulations are tough, although Ferrari has a lofty reputation now," Ahn said. "I think our focus on presenting the future image of the Ferrari brand itself worked."
For the automobile buff, winning the Ferrari design contest was one of his long-cherished hopes.
"I read interviews with Ferrari contest winners in a local magazine when I was 21," Ahn said. "The winners looked really impressive. I envied them very much."
So when one of his professors offered him a chance to enter the contest, Ahn said that his heart pounded uncontrollably with joy. "I accepted the offer without any reservations," he said.
For Kim and Lee, both sophomores, the contest was a rare chance to achieve a high-profile win as underclassmen.
But the five months they spent working on their contest entry were hardly easy.
"Our biggest concern was how much we could understand and give new form to the designs of Ferrari, the top Italian automaker, since we're in a totally different environment compared with Western contestants," Ahn said.
"The second and third prize winners were from highly prestigious European design schools. The runner-up, London Royal College of Arts, in particular, is called an incubator of star designers. From early in their childhoods, European people can see and experience riding in really diverse cars ranging from a rare classic model to a brand-new supercar," he said. "To remove the gaps, we studied the Ferrari brand itself really diligently."
Ahn said he will begin work as an intern at Ferrari's headquarters in Milan, Italy, in the middle of September.
"I will go to compete with foreign students, especially Europeans, once again. I will do my best to achieve good results," he said.
The South Korean team beat 200 other teams from highly prestigious design schools across the globe to win the top prize in the Ferrari World Design Contest for 2011, an annual competition to design Ferrari's cars of the future, on Tuesday.
"We entered the contest with a strong desire to win, with the thought that just participating had no meaning in itself," team leader Ahn Dre said in an e-mail interview with Yonhap News Agency.
Ahn, 25; Kim Cheong-ju, 23; and Lee Sang-seok, 22, all industrial design majors in Hongik's College of Fine Arts, named their design the "Eternita," the Italian word for "eternity."
In addition to the top award, the team won the Autodesk Design Award given separately by Ferrari's design technology partner, Autodesk Inc., a leading U.S.-based 3-D design and engineering software company, for showcasing use of 3-D design software in their futuristic automotive mock-up in the contest.
Along with the prize money, the winners of first and second prize in the contest will be given the chance to work as interns at Ferrari.
"We thought hard about how people's perception of the maker of supercars, which consume huge amounts of fuel, would change through the 21st century when environmental regulations are tough, although Ferrari has a lofty reputation now," Ahn said. "I think our focus on presenting the future image of the Ferrari brand itself worked."
For the automobile buff, winning the Ferrari design contest was one of his long-cherished hopes.
"I read interviews with Ferrari contest winners in a local magazine when I was 21," Ahn said. "The winners looked really impressive. I envied them very much."
So when one of his professors offered him a chance to enter the contest, Ahn said that his heart pounded uncontrollably with joy. "I accepted the offer without any reservations," he said.
For Kim and Lee, both sophomores, the contest was a rare chance to achieve a high-profile win as underclassmen.
But the five months they spent working on their contest entry were hardly easy.
"Our biggest concern was how much we could understand and give new form to the designs of Ferrari, the top Italian automaker, since we're in a totally different environment compared with Western contestants," Ahn said.
"The second and third prize winners were from highly prestigious European design schools. The runner-up, London Royal College of Arts, in particular, is called an incubator of star designers. From early in their childhoods, European people can see and experience riding in really diverse cars ranging from a rare classic model to a brand-new supercar," he said. "To remove the gaps, we studied the Ferrari brand itself really diligently."
Ahn said he will begin work as an intern at Ferrari's headquarters in Milan, Italy, in the middle of September.
"I will go to compete with foreign students, especially Europeans, once again. I will do my best to achieve good results," he said.
