ID :
205503
Tue, 09/06/2011 - 13:07
Auther :
Shortlink :
https://oananews.org//node/205503
The shortlink copeid
YouTube moves to woo S. Korean content partners
SEOUL, Sept. 6 (Yonhap) -- Google Inc.'s YouTube said Tuesday that it aims to attract South Korean content providers by allowing them to make a profit with their content, in an apparent move to enrich its online video ecosystem.
The introduction of the YouTube partner program in South Korea will open up ways for individuals to make "significant" income by placing advertisements in their videos, YouTube's Asia-Pacific head Adam Smith said in a teleconference with reporters.
YouTube's move is in line with the latest trend in the tech industry where incentivizing user-driven content contributions with cash or other benefits has been used to empower platform operators.
YouTube, the world's most-visited online video website, has some 150 "partners" in South Korea, most of them corporations including entertainment companies that have used YouTube to promote Korean pop songs around the world.
Google did not disclose how it would share advertisement revenues with content creators, but it emphasized that it would allow individuals who are partners to directly broadcast their work to international audiences. The company pointed to the example of Sungha Jung, a 15-year-old guitar prodigy who rose to international fame through YouTube.
"This is an opportunity for creators of great content in South Korea to make profit on a global level," said Brian Suh, YouTube's head of partnerships.
The new project also reflects a growing number of consumers who use multiple devices such as mobile phones, tablet PCs, TVs and desktop computers to view and shoot videos.
In South Korea, the online video website is one of the few businesses that Google, an also-ran in the domestic Web search market, has outperformed local rivals.
The introduction of the YouTube partner program in South Korea will open up ways for individuals to make "significant" income by placing advertisements in their videos, YouTube's Asia-Pacific head Adam Smith said in a teleconference with reporters.
YouTube's move is in line with the latest trend in the tech industry where incentivizing user-driven content contributions with cash or other benefits has been used to empower platform operators.
YouTube, the world's most-visited online video website, has some 150 "partners" in South Korea, most of them corporations including entertainment companies that have used YouTube to promote Korean pop songs around the world.
Google did not disclose how it would share advertisement revenues with content creators, but it emphasized that it would allow individuals who are partners to directly broadcast their work to international audiences. The company pointed to the example of Sungha Jung, a 15-year-old guitar prodigy who rose to international fame through YouTube.
"This is an opportunity for creators of great content in South Korea to make profit on a global level," said Brian Suh, YouTube's head of partnerships.
The new project also reflects a growing number of consumers who use multiple devices such as mobile phones, tablet PCs, TVs and desktop computers to view and shoot videos.
In South Korea, the online video website is one of the few businesses that Google, an also-ran in the domestic Web search market, has outperformed local rivals.
