ID :
208231
Tue, 09/20/2011 - 09:32
Auther :
Shortlink :
https://oananews.org//node/208231
The shortlink copeid
Samsung TVs No.1 best sellers in Africa
SEOUL, Sept. 20 (Yonhap) -- Samsung Electronics Co., the world's largest flat-screen TV maker by shipments, said Tuesday that its products led African markets in the first half of 2011, helped by brisk sales of a new model designed specifically for emerging economies.
Of all flat-screen TVs sold across the continent, Samsung products accounted for 33 percent in terms of units sold there, with its share reaching 37 percent in terms of value, the company said.
Samsung has been stepping up efforts to make inroads into Africa, which has a total population of 1 billion. Recent economic growth has increased the number of middle-class citizens in many African countries, making them more able to afford such high-end purchases.
Samsung credited bustling sales of its SurgeSafe TV, introduced to the market in July, for boosting its overall market expansion.
The SurgeSafe TV, which comes with the company's 32-inch liquid crystal display and light-emitting diodes, was developed to cope with sudden fluctuations in voltage, a common occurrence in Africa where many countries suffer from widespread power shortages and a poor electrical infrastructure.
Samsung said it aims to sell US$10 billion worth of its products in Africa by 2015, with more consumer electronics and mobile products being built to meet the needs of the market.
Of all flat-screen TVs sold across the continent, Samsung products accounted for 33 percent in terms of units sold there, with its share reaching 37 percent in terms of value, the company said.
Samsung has been stepping up efforts to make inroads into Africa, which has a total population of 1 billion. Recent economic growth has increased the number of middle-class citizens in many African countries, making them more able to afford such high-end purchases.
Samsung credited bustling sales of its SurgeSafe TV, introduced to the market in July, for boosting its overall market expansion.
The SurgeSafe TV, which comes with the company's 32-inch liquid crystal display and light-emitting diodes, was developed to cope with sudden fluctuations in voltage, a common occurrence in Africa where many countries suffer from widespread power shortages and a poor electrical infrastructure.
Samsung said it aims to sell US$10 billion worth of its products in Africa by 2015, with more consumer electronics and mobile products being built to meet the needs of the market.
