ID :
209020
Fri, 09/23/2011 - 12:08
Auther :
Shortlink :
https://oananews.org//node/209020
The shortlink copeid
Samsung sets up 3D TV partnership with Sky Italia
SEOUL (Yonhap) - Samsung Electronics Co., the world's largest TV maker, said Friday that it has agreed with Sky Italia, a satellite broadcaster, to launch joint marketing efforts to promote its three-dimensional (3D) TV in Italy.
Samsung 3D TV buyers in Italy will receive free subscriptions for Sky Italia's video content for six months as part of the partnership, Samsung said.
The South Korean company will also sponsor 3D TV productions at Sky Italia, which will broadcast commercials for Samsung in return. Sky Italia plans to create some 50 shows in 3D, including sporting events, movies and entertainment shows.
Sky Italia's service is available for 4.9 million households or 14 million viewers in Italy. It was the first satellite broadcaster to start a 3D TV channel in the European country in October 2010.
Samsung Electronics, meanwhile, supplied 62.5 percent of 3D TVs sold in Italy between January and July this year.
Samsung 3D TV buyers in Italy will receive free subscriptions for Sky Italia's video content for six months as part of the partnership, Samsung said.
The South Korean company will also sponsor 3D TV productions at Sky Italia, which will broadcast commercials for Samsung in return. Sky Italia plans to create some 50 shows in 3D, including sporting events, movies and entertainment shows.
Sky Italia's service is available for 4.9 million households or 14 million viewers in Italy. It was the first satellite broadcaster to start a 3D TV channel in the European country in October 2010.
Samsung Electronics, meanwhile, supplied 62.5 percent of 3D TVs sold in Italy between January and July this year.
