Thailand's creative economy programme continues

BANGKOK, March 11 (TNA) - Thailand's creative economy programme, aimed at persuading local business entrepreneurs to create new products and services, has been carried on for the third consecutive year in 2012. Pasu Loharjun, Director-General of the Thai Ministry of Industry's Department of Industrial Promotion, said today that his department and Thailand Creative & Design Centre (TCDC) have decided to continue the programme with an objective of helping boost the Thai market by informing local producers to realise the importance of laying out designs for the sake of their value-added products matching with international standards. According to the senior official, it is expected that 50 new creative and service operators will be created in Thailand this year, as the Industrial Promotion Department will also help to lay out designs and explore new markets for the local business operators. The senior Thai official estimated that the targeted 50 new creative and service operators could produce 100 creative products for Thailand in 2012, noting that the programme, which was launched in 2010, could help promote 100 business operators in Bangkok and surrounding provinces and could introduce 50 creative products in the first year and could promote 300 business operators in Chiang Mai province in the Thai North and Khon Kaen province in the Thai Northeast and could introduce 70 creative products in the second year. (TNA)