Views On Aging Differently Aired In Asia-Pacific

BANGKOK, April 24 (TNA) - A recent survey conducted among men and women in nine Asian-Pacific markets showed that some 73 per cent of consumers in the region had identified brain as a key organ to protect and to demonstrate humans' aging process; while others had put more emphasis on skin deterioration, rather than the loss of brain power, as signs of aging. The brain survey, commissioned by Cerebos Pacific Limited, was conducted among 1,800 consumers in the regional markets, including China, Hong Kong, Taiwan, Japan, Korea, Malaysia, Singapore and Thailand, in order to examine their attitudes and behaviours related to aging/anti-aging. According to the survey, reduced physical function capacity and symptoms related to brain, such as brain deterioration and loss of memory, were among the consumers’ top three concerns. However, in some markets with an inherent culture of putting great emphasis on skin beauty, such as Thailand and Korea, the most worrying aging symptoms were found to be in skin conditions and wrinkles. Brain experts said such behavior could result from anti-aging treatments being heavily advertised in the economies. Despite a high level of awareness on the need to protect humans' brain from aging effects, some 76 per cent of the respondents were not taking any preventive measures to combat or to slow down the process, citing their lack of proper knowledge, time, money and other relevant resources as major reasons for not doing so. However, such high level of awareness and consciousness appears to be a powerful starting point to bring the consumers to the next level of embracing for more appropriate lifestyles, behaviours and diets for the sake of their healthy brain and overall physical fitness. (TNA)