DECISION MAKERS IN SINGAPORE PREFER CHANNEL NEWS ASIA FOR NEWS

SINGAPORE, Nov 11 (Bernama) - Decision makers in Singapore preferred Channel NewsAsia as their main news source among all media, including cable TV, print, radio and online reports, according to a recent survey by independent global market research firm, Synovate.

The decision makers were affluent professionals, managers, executives and
businessmen (PMEB), with monthly personal incomes of S$8,000 and above,including
the group that is referred to as the "C-suites".

These would be the chief executives, chief operating officers,
directors, presidents, vice presidents, financial controllers and general
managers.

The survey showed that three out of four (75 percent) of these C-suite and
PMEBs, named Channel NewsAsia as their top choice for news, followed closely by
Singapore's Straits Times, local terrestrial television channels and
CNN.

More than four out of five (86 percent) named the channel as their most
watched TV channel, including cable, for news content. This was followed by
CNN, BBC World, CNBC Singapore, Bloomberg Television and other cable or
satellite news channels.

The survey involved over 125,000 respondents.

Channel NewsAsia, established in 1999 is managed by the news arm of
MediaCorp, Singapore's leading media company.